Uber Technologies Inc. is expanding its road-mapping effort to Mexico, as part of a larger strategy to build up its map data for its ride-hailing service and to rely less on potential competitors like Google, Bloomberg reports.
A year ago, Uber hired former Google Maps vice president Brian McClendon, who spent 10 years at Google refining the search giant’s maps. McClendon wrote in a blog post that Uber is “doubling down on our investment in mapping” and said accurate maps are “the heart of our service and the backbone of our business.”
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