Mérida is breaking all records in the summer of 2019

Sefotur forsees great hotel occupancy and strong economic impact for the state of Yucatan during the rest of the summer holiday season, driven by promotion strategies and air connectivity growth.

“New records in arrival of national and international visitors, hotel occupancy and strong economic benefits are expected for this summer season in Yucatan, driven by air connectivity and the promotion of the destination”, said the State Secretary of Tourism Development (Sefotur), Michelle Fridman Hirsch.

Fridman Hirsch, considered that during this summer vacation period, the number of arrivals will break record, as it has been increasing since the start of the year, with a growth of 15.5 percent in the first four-month period.

The first reports of the sector reveal that the regional flights of cities such as Villahermosa and Oaxaca are saturated and it is almost impossible to get a seat to travel to the Yucatecan capital in the next 15 days. Meanwhile, the occupation of flights from destinations such as Tijuana, Bajío (Guanajuato) and Mexico City have a 97 percent occupancy.

She added that there are nine consecutive months of growth in all indicators, and the figures are almost doubled every month.”We expect to break all records this summer, that’s why we have been working for several months with promotion strategies at tourism fairs nationwide, with the goal of attracting new markets”.

Fridman Hirsch stressed that flights have showed reports of above 83 percent occupancy.

“We already broke some records this year: May was the month with the highest growth at the Mérida Airport in its history, we are talking about an 18.6 percent growth. So the market is responding well to the promotion strategies we have carried out,” Fridman stated.

She considered that in this holiday period there will be a greater arrival of national tourists, due to the new markets with which there was previously no direct air connectivity, such as Hermosillo, Chihuahua, Tijuana, Oaxaca and Villahermosa.

“In addition to these connections, we already had Mexico City, Guadalajara and Monterrey, to name a few. And in terms of new markets, I would highlight the Tijuana route, which connects Mérida with the largest binational region in the world; this flight is above 83 percent occupancy and it was inaugurated in March, ” the head of SEFOTUR added.

On the subject of the relocation of the city’s airport, Michelle Fridman said she does not know anything about the issue, “we have an airport that works very well, and that in May broke record of operations and growth, we have more flights, more seats and we are doing better than ever in terms of air connectivity”, the State Secretary of Tourism Development concluded.

The Yucatan Times Newsroom



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