La Gas (The Gas), a new group of franchise service stations, began operations this week with the opening of its first two gas stations in Merida and Campeche.
For the first time in almost 75 years, gasoline will be sold on the streets of Mexico in stations other than the Pemex brand. La Gas is a franchise system launched by five groups: Corpo Gas, Group Enerkom, Hidrosina, Lodemo Network and Corporate GES.
While marketing Pemex fuel, La Gas seeks to differentiate its stations with additional services such as clean restrooms, restaurants, electronic teller machines and loyalty schemes.
In the coming days La Gas will seek to open 25 units with different groups that form them.
Emilio Loret de Mola, CEO of Lodemo Group, noted that this opening shows that the Mexican business community is ready to compete against large foreign brands.
“We want to be consistent with the wave coming, first are the brands, then the quality and the third wave coming release is the price,” he said.
In the same press conference Jorge Lavalle, PAN senator and member of the Energy Committee, said the possibility of liberalizing prices before provisions require it in January 2018 is real and even could be discussed before August in the Senate .
On Monday one of the constituent groups, Hidrosina, reported separately that Pemex will remove the brand in 20 of its stations, one of which was inaugurated today at Avenida Paseo de la Reforma.
While banners and signage of these stations are now private brands, pumps and fuel will remain Pemex.
more recommended stories
Puerto Vallarta Wins 2018 Gay Cities ‘Fun in the Sun’ Award
Puerto Vallarta, Mexico – The warmth Puerto.
Battle between the US & Mexico over the US Dolphin Safe label comes to an end
More than a decade since Mexico.
Mexico will host international Solar Power Fair in 2019
Mexico will host one of the.
Fentanyl lab busted in Mexico City
The Attorney General’s Office (PGR) has.
Man faces 30 years in prison for stabbing his wife in Merida
Erick. G.L was arrested for the.
2018: the year the migration crisis swept the Americas and reached the doorstep of the U.S
Mexico City (AFP) – From the.
Photographs of dogs waiting for homeless owner outside hospital go viral
The scene took place in a.
Natgas shortage in Yucatán to continue – business leaders
According to bnamericas.com, Mexico’s Yucatán peninsula.
OPINION: The future of real estate in the new sexennium
On the last day of his.
Become a Non-Resident of Canada for Tax Purposes
Canadians residing in Mexico full time.