Home Headlines ‘Mexican Caribbean New Era’, the new promotional strategy of Quintana Roo

‘Mexican Caribbean New Era’, the new promotional strategy of Quintana Roo

by Yucatan Times
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This new campaign merges tourism promotion and a new model that improves the quality of life of workers.

The government of Quintana Roo launched, through the Quintana Roo Tourism Promotion Council (CPTQ), the “Mexican Caribbean New Era” campaign to promote the region as the best destination in the world, with a model that protects culture, the environment and is economically sustainable with an equal distribution of profits.

Mara Lezama explained that this campaign offers visitors a new way to connect with tourism, with the Mayan culture, and at the same time with the most modern of the industry with the direct participation of the communities in the south, where the history, traditions, customs, and origins of Quintana Roo.

This new era of the Mexican Caribbean offers, as a destination, new infrastructure, new business venues, greater air connectivity, as well as a unique train in the world, a transformative travel experience, incredible and authentic scenarios in 12 significant destinations.

Finally, Mara Lezama confirmed that Quintana Roo continues to stand out in world tourism, especially with the Hotel Impression Isla Mujeres By Secretes in Costa Mujeres, winning first place in the Most Instagrammable Hotel in the World 2024 Awards, awarded by Luxury Travel Advisor.

TYT Newsroom

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