“Pathetic”… Mexico’s stand at ITB the world’s largest tourism fair

Stand Mexico ITB - Berlin Photo: reportur.com

MEXICO. (reportur.com).- The professionals and Mexican tourist leaders displaced to Berlin on the occasion of the biggest world tourism fair, the ITB, described as “pathetic” the first stand that represented our country in a great fair without the support of the closed Tourism Promotion Council of Mexico (CPTM) ), by decision of president López Obrador and the secretary of tourism, Miguel Torruco.

The stand of Mexico, unlike all the previous years in all the major world fairs, was located on the same floor of the fair and had only two offices on which five boxes made a bridge with five photos of the country, when the tourist space of Mexico, in the past, came to win prizes for its splendor, which was translated into affluence.

In this ITB the aspect was bleak and the experts regretted that after so many years of work to position Mexico with an image that conveyed being a ‘world top’ destination had to be stained in this way by an improper space of a world tourism power (Fitur will be the last event to coordinate the CPTM before closing).

The stand of Mexico was by far the worst aesthetically of all the great world destinations, even amongst the poorest countries of the world and all with the aggravating circumstance that it is precisely now that our country lives its worst moments regarding the tourism sector, in a long time.

The decision to close the CPTM by the president and the head of SECTUR, Miguel Torruco, who inaugurated the stand of Mexico before the vacuum of the great leaders of the industry, is now reflecting its effects with a poor image of the country before the eyes of the big tourist sellers around the world.

SECTUR also canceled the traditional post-fair reception at the Mexican Embassy, that served to present the destinations to elite tour operators from all over the world (CPTM: dismissed 19 of the 22 directors of foreign offices).

Stand Mexico ITB – Berlin Photo: reportur.com

At the start of the 53rd edition of the ITB Tourist Fair in Berlin, which brings together 10 thousand companies linked to the sector and representatives from 180 countries, Darío Flota Ocampo, director of the Tourism Promotion Council of Quintana Roo (CPTQ), highlighted the lack of an “umbrella brand” and a logo of Mexico that agglutinates the destinations of the country.

The 14 representatives of Quintana Roo and some of other destinations in Mexico occupy the third of the pavilion in which we are, about 50 square meters, he continued. There are other stands of Mexican destinations distributed in different sectors of the fair, whose participation was coordinated by the CPTM office in Germany, one of the three that continue operating.

After remembering that the presence of Quintana Roo at the ITB fair was financed with the participation of each of the 14 companies present, coordinated by the CPTQ, he recalled that the event will conclude next Sunday. Finally, he said that Germany’s solid economy makes it one of the most sought after markets. In fact, in extension, the ITB is larger than Fitur’s.

Present at the event, the Secretary of Tourism of Quintana Roo, Marisol Vanegas Perez said that “before the disappearance of the Tourism Promotion Council of Mexico we are very committed to the sector. The governor, Carlos Joaquín, asked us to work hard to maintain the competitiveness and presence of our 11 destinations.

According to a statement from the Quintana Roo government, during the first day of activities at the ITB Berlin, the Mexican Caribbean delegation learned about market trends, as well as the challenges in terms of technology and sustainability issues, as Galu points out.

Darío Flota Ocampo, explained that the German market is the eighth most important for the Mexican Caribbean in terms of arrival of foreign tourists. In 2018, the destinations of the Mexican Caribbean reported almost 150 thousand visitors and, for the seventh consecutive year, registered a continuous growth. ¨We expect for 2019 that the German market continues to grow. Germany is the most powerful economy in the European Union and one of the most coveted markets in the world.” said Flota Ocampo.

 

 

The Yucatan Times
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