American chain Dunkin’ Donuts is betting on the millennial market as it plans to open 100 doughnut and coffee shops in Mexico by 2024.
The Massachusetts-based chain already operates 5 franchises in Mexico City (in Polanco, Tecamachalco, Santa Fe, Parque Hundido and Miguel Ángel de Quevedo), and new stores will open in CDMX, Morelos, Hidalgo, Querétaro & Jalisco by the end of 2018.
The next opening is scheduled for July, when a 1-million-peso ($48-million USD) outlet will open its doors near the Condesa district of the country’s capital.
Guadalupe Sánchez, the company’s operations manager in Mexico, explained that 85% of a coffee shop’s clientele visits during breakfast hours, a fact the company is relying on for its Mexican expansion. “We’re betting strongly on 100% Mexican coffee, from the Chiapas region to target all types of markets, but we believe that the millennials (the generation born between the 1980s and the early 2000s) are our potential clients.”
Dunkin’ Donuts’ six-year expansion plan follows the market’s trend: there are currently 2,658 coffee shops and cafes in Mexico, 11.5% more than five years ago. Euromonitor International estimates that the figure will be nearly 3,000 by 2021.
With a market share of 45.4%, the domestic landscape is currently dominated by Starbucks, operated as a franchise in Mexico by Alsea.
For its part, the Dunkin ‘Donuts brand operates stores in 30 countries, where they sell 30 cups of coffee per second.
Source: Banderas News
more recommended stories
Hurricane Rick makes landfall on Mexico’s Pacific coast
MEXICO CITY, October 25, 2021, (Reuters).
Prepare a delicious pumpkin syrup dessert for the Hanal Pixán Altar
MÉRIDA, Yucatán, (October 25, 2021).- On.
Mexican Sergio “Checo” Perez finished third at the US Grand Prix in Austin, Texas
F1: Perez endures ‘toughest race’ without.
Cyclists demonstrate using life jackets in Paseo de Montejo to demand road safety
The mobilization has the objective of.
International company Accenture will settle in Tekax, Yucatán
Accenture is a global operations, technology.
Over forced labor allegations, U.S. blocks imports of tomatoes from Mexican farms
WASHINGTON/MEXICO CITY, October 25, 2021 (Reuters).
Moderna says its COVID-19 vaccine protective, safe in young children
October 25, 2021 (Reuters) – Moderna.
Hurricane Rick makes landfall on Michoacan’s coast
MEXICO CITY (Reuters) – The eye.
Bus accident on the Felipe Carrillo Puerto-Chetumal highway leaves 3 dead and several injured
Chetumal, Quintana Roo, (October 25, 2021).-.
These are the vaccination rules in the U.S. for international travel reopening on Nov. 8
WASHINGTON, Oct 25 (Reuters) – The.