Directors of the brewery Heineken Cuauhtemoc Moctezuma said they have no concerns about the installation of a competing brewery in Yucatan because they have the network of the country’s strongest selling beer, enjoy the preference of consumers, develop innovative marketing strategies and encourage intelligent and responsible consumption for their brands.
At a press conference in a hotel on the Paseo de Montejo in Merida, executives of the multinational brewing company said it is the best positioned in Mexico and globally and in the case of Yucatan is the market leading brand.
In this sense, Moises Hernandez, regional director, said Yucatán exceeds the average per capita beer consumption with 80 liters per year per person. The country’s per capita is 60 liters.
Managers also reported that they just renewed the exclusive sales contract with the baseball club Yucatan Lions for 10 years. In addition, they organize concerts with new experiences for consumers, through which they encourage responsible consumption.
more recommended stories
Disney launches Minnie Catrina, a ‘declaration of love’ to Mexico
The company explained that like its.
5 Things to Know About the Cancun Underwater Museum the MUSA
October 20, 2021.- Known locally as.
“I did what I had to do, I acted in a professional way,” Marcelo Ebrard said
MEXICO CITY, Oct 19 (Reuters) –.
US Congressmen ‘explode’ against AMLO’s electric reform
The congressmen warned that it represents.
In 20 of 32 Mexican states, the epidemiological traffic light is in green
Mexico City, Mexico — Twenty of.
A luxurious truck ends up in the swamp at the Cienega of Progreso, Yucatan
Progreso, Yucatán, October 20, 2021 (ACOM). –.
Police free eight hostages during a bank robbery in Cerro Azul, Veracruz
Cerro Azul, Veracruz — At least.
Use of facemask and other safety measures remain in place in Yucatan
The use of face masks remains.
Canada issues travel alert for insecurity in 13 states of Mexico
It even warns that police officers.
18 cenotes have been cleaned up in Yucatan this year
Mérida, Yucatán.- The cleaning and sanitation.