Heineken executives talked about their beer's consumption in Yucatan at a recent press conference in Merida. (PHOTO: yucatan.com.mx)
Directors of the brewery Heineken Cuauhtemoc Moctezuma said they have no concerns about the installation of a competing brewery in Yucatan because they have the network of the country’s strongest selling beer, enjoy the preference of consumers, develop innovative marketing strategies and encourage intelligent and responsible consumption for their brands.
At a press conference in a hotel on the Paseo de Montejo in Merida, executives of the multinational brewing company said it is the best positioned in Mexico and globally and in the case of Yucatan is the market leading brand.
In this sense, Moises Hernandez, regional director, said Yucatán exceeds the average per capita beer consumption with 80 liters per year per person. The country’s per capita is 60 liters.
Managers also reported that they just renewed the exclusive sales contract with the baseball club Yucatan Lions for 10 years. In addition, they organize concerts with new experiences for consumers, through which they encourage responsible consumption.
Source: yucatan.com.mx
Comments
more recommended stories
Lucha libre wrestlers struggle to survive amid virusFew of Mexico’s cultural traditions have.
What will happen to TikTok after Trump’s ban?The United States will restrict the.
Intellectuals demand that López Obrador not attack freedom of expression. He strikes back at them.More than 650 intellectuals demanded that.
Ruth Bader Ginsberg Dies, US Election Changes CourseSupreme Court Justice Ruth Bader Ginsburg,.
Seizures of fentanyl drug up 465% in MexicoMEXICO CITY (The Associated Press) —.
Gabriel Quadri invokes “TUMOR” All united against MorenaFormer presidential candidate Gabriel Quadri all.
Residents of Valladolid take justice on their own handVALLADOLID.— Tired that several robberies have.
He went in search of the “American Dream” and now his family tries to repatriate his remainsLike many young people in southern.
AMLO skirts Donald Trump’s criticism of anti-drug enforcementPresident Andrés Manuel Lopez Obrador said.
American citizen caught smuggling 13,000 rounds of ammo into MexicoMEXICO CITY (AP) — The Mexican.
BUSQUE A UN MÉDICO
Leave a Comment