

Directors of the brewery Heineken Cuauhtemoc Moctezuma said they have no concerns about the installation of a competing brewery in Yucatan because they have the network of the country’s strongest selling beer, enjoy the preference of consumers, develop innovative marketing strategies and encourage intelligent and responsible consumption for their brands.
At a press conference in a hotel on the Paseo de Montejo in Merida, executives of the multinational brewing company said it is the best positioned in Mexico and globally and in the case of Yucatan is the market leading brand.
In this sense, Moises Hernandez, regional director, said Yucatán exceeds the average per capita beer consumption with 80 liters per year per person. The country’s per capita is 60 liters.

Managers also reported that they just renewed the exclusive sales contract with the baseball club Yucatan Lions for 10 years. In addition, they organize concerts with new experiences for consumers, through which they encourage responsible consumption.
Source: yucatan.com.mx
Comments
more recommended stories
Influenza season ends with six deaths in Yucatan
The 2021-2022 seasonal influenza season concluded.
Bull escapes and injures a seven-year-old boy in Espita Yucatán
On Friday May 20th, a bull.
Due to excessively expensive municipal operating licenses, tourists and locals were left without beer in Progreso, Yucatan
After all the Six beer agencies.
Covid-19 in Yucatan: ”The pandemic is not over yet”, expert warns about summer vacations
The gradual rebound in Covid-19 infections.
IMSS Yucatan makes a public recognition to Nursing Staff
The Mexican Institute of Social Security.
Xcaret postpones the 14th edition of the Sacred Maya Journey
The return of the traditional Sacred.
A woman is crushed to death when a tree falls on top of her car on the Mérida-Valladolid highway
A strange accident happened on Thursday,.
With these local flowers, you help prevent the loss of bees in Yucatan
Every May 20, World Bee Day.
US government officials talk about UFOs publicly for the first time in 50 years
Two senior U.S. defense intelligence officials.
The US Embassy to invest 30 million USD in the “South of Mexico Generating Employment and Sustainability” program
In alliance with seven governments from.
Leave a Comment