The City Council highlights gastronomy as one of the main axes in the tourism promotion of Mérida at a national and global level, placing it in recognized showcases of the sector such as the Michelin Guide, indicated Mayor Alejandro Ruz Castro on the last day of activities at the Tianguis Turístico de Mexico 2024.
“Mérida is ready to take the next step in promoting gastronomy as one of the main axes of tourism attraction,” he indicated.
In this sense, the mayor reported that, in collaboration with the National Chamber of the Restaurant and Seasoned Food Industry (Canirac) and its Yucatán delegation, the Yucatecan capital will seek to have its gastronomic and hotel establishments be part of the renowned Michelin Guide.
Ruz Castro explained that, as part of the meeting with the new national president of Canirac, Ignacio Alarcón Rodríguez Pacheco, and with the president of Canirac Yucatán, Claudia González Góngora, held within the framework of the Mexican Tourist Tianguis in Acapulco, The City Council and the organization agreed to work in coordination so that Mérida is once again in the eyes of the world through this initiative that will give continuity to the entire gastronomic promotion strategy that has been carried out in tourism.
“We have already taken the first steps to be taken into account by this famous guide since Mérida has not only been recognized as a Creative City by UNESCO but is also a member of the 60 Gastronomic Capital Cities of the Delice Network,” he said.
Ruz Castro recalled that the Yucatecan capital has also been the host of the Best Chefs Award and the 50 Best Restaurants, the latter representing an opportunity for establishments that have been included in the list of the 50 Best Restaurants in Latin America to have the possibility to obtain these Michelin badges.
The mayor specified that to propose Mérida as part of the Michelin Guide, which recognizes the best gastronomic experiences in the world by inviting tourists to travel to discover them, a diagnosis, evaluation, and assessment will be carried out, and subsequently, a selection of restaurants that could be proposed to enter this prestigious international guide.
The guide not only rewards restaurants and hotels, but also grants Michelin Green recognition to establishments with sustainable gastronomy projects.
The mayor highlighted that during the 2024 Tourist Tianguis, the national Canirac will promote the Tourist and Gastronomic Corridor on 47th Street in Mérida as a successful model so that other cities can replicate it and use it as a tourism attraction product through gastronomy.
“This Tourist and Gastronomic Corridor is not only a pioneer at the national level but also an example of the results that can be obtained by working in coordination with the government and businessmen in the restaurant industry to put the name of Mérida in the eyes of the world,” he noted.
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