This Wednesday the activities for the 45th edition of the International Tourism Fair (Fitur) 2024 began in Madrid, Spain, where the state of Yucatán once again was present as one of the states that make up the Mexican delegation, in the most important tourist event in the world, with an outstanding tourist offer that includes historical, natural, archaeological, gastronomic riches and more than 200 tourist products.
During the ribbon cutting ceremony, with the presence of the Secretary of Tourism, Miguel Torruco Marqués, together with the Secretary General of the World Tourism Organization (UNWTO), Zurab Pololikashvili; and the ambassador of Mexico in Spain, Quirino Ordaz Coppel, as well as the head of the Ministry of Tourism Development (Sefotur) Michelle Fridman Hirsch and the Governor of the State, Mauricio Vila Dosal, in the company of their counterparts who make up the Mexican delegation, who, together with Yucatán, will present their products and packages to the buyers who will meet at Fitur 2024.
During the days of Fitur, Fridman Hirsch and the Sefotur work team will hold meetings with wholesalers, agencies, airlines, tour operators, and others in the industry, with whom they will seek to strengthen relationships that directly benefit the tourist development of the state.
Governor Mauricio Vila and Secretary Michelle Fridman also met with Julia Simpson, CEO of the World Travel & Tourism Council (WTTC), with whom they signed the Letter of Intent for “Hotel Sustainability Basics”, an initiative that helps hoteliers define the steps concrete steps to achieve decarbonization, responding to the global call to generate inclusive and sustainable growth in the hospitality sector.
With this signature, Sefotur will promote “Hotel Sustainability Basics” with the entity’s hotels, to ensure that these establishments carry out the verification of said initiative. For its part, the WTTC will provide training and support to those establishments that require it on issues of the use of renewable energy, proper waste management, and water care, to achieve a more sustainable sector. Thus reaffirming its commitment to the development of the Yucatan hotel sector.
“This initiative is aligned with our main objective, which is to reinforce our work plan focused on becoming a sustainable, ecological, and inclusive state, under the 2040 Agenda,” stated the governor.
“We want tourism to be a work tool that improves the quality of life of both Yucatecans and the experience of tourists and to consolidate our commercial relationships in different strategic areas,” added the head of Sefotur.
It should be noted that during 5 years of tourism management by Michelle Fridman, Yucatán has not only managed to exceed the indicators before 2018, but has also broken records from 2019; such as the arrival of passengers by air exceeding 3.7 million, and more than 260 thousand cruise passengers who have arrived at the destination, in addition to attracting investment, economic benefits and connectivity.
Likewise, this year it was indicated that three of Yucatan’s Archaeological Zones are part of the top 10 most visited in Mexico during 2023 according to the information shared by the INAH. In addition, Yucatán has established itself as the safest destination in Mexico and the best in the world, topping the list of “50 best places to travel in 2024” by Travel Lemming.
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