From November 22 to 24, the city of Mérida, the capital of Yucatán, hosted the first Business Summit of Leaders in Commerce, Services, and Tourism, organized by CONCANACO SERVYTUR México, bringing together hundreds of businessmen from all over the country, who explored the latest trends that will promote Mexico as an innovative and competitive destination.
This event was held at the Yucatán International Congress Center (CIC), with Governor Mauricio Vila being responsible for inaugurating the conference cycle with the presentation “Yucatán, a state with sustainable actions”, highlighting the importance of tourism for the state being the transversal axis that causes the economic growth of the destination, facts that have been possible thanks to the coordinated work between the government and the business community of the region.
These actions led by your government through the Tourism Promotion Secretariat (Sefotur) under the command of Michelle Fridman Hirsch, have been reflected positively in relation to the attraction of new national and foreign investments, as well as in the fact of being the sixth busiest airport in the country and one of the safest destinations in Mexico and North America, predicting a great closure in 2023 for the local tourism industry.
For her part, Michelle Fridman during her participation in the panel “For tourism for all” spoke about the importance of making the tourism industry inclusive, not only for people with disabilities but for all those who can contribute in some way. to its decentralization, such as artisans and craftswomen, traditional cooks, and all those villages that open their doors to share their culture with the world.
“In Yucatán, we have worked to develop inclusive and disruptive tourism strategies and projects that allow us to reach more types of travelers, regardless of purchasing power, and also have options for all those who require specialized attention, but, above all, we seek “More people benefit from the tourism industry through the spillover and the generation of new jobs,” mentioned the head of Sefotur.
In this sense, the actions implemented by Sefotur to make tourism something for everyone have been recognized by various institutions, such as the “Angel of Tourism” awards, where the state of Yucatán was the only destination to receive two awards for the categories “Tourism innovation” with the Mayan Villages program and “Best destination promotion strategy.”
These awards recognize the professionals, companies, and institutions in the Industry that have stood out the most throughout the year, through the nomination and vote of industry specialists, who recognize the work carried out by Sefotur, headed by Fridman Hirsch.
“Yucatán has given a lesson on how to do good tourism work through the creation of our products and strategies that capture the world’s attention towards the state, always respectful and proud of its identity, traditions, customs, history, gastronomy, and culture, taking advantage of each of these elements to promote decentralized and inclusive tourism where everyone can participate, and that, at the same time, allows them to preserve the environment”.
Michelle Fridman
At the same time, Yucatán has established itself as a destination for large events, not only because of the infrastructure for holding large events due to its capacity in square meters, which places it among the seven cities with the greatest capacity in Mexico, but also the offer of lodging services and tourist attractions, the varied and exquisite gastronomy, but for the service that they offer through Yucatán Meetings and the Congress and Visitors Bureau (OCV), who have managed to carry out highly relevant events, recently the 7th edition of the Best Chef Awards and the Brussels World Competition, the Banking Convention in March and Lidera Awards in April of this year, as well as last year the Latin America’s 50 Best restaurant, and the medical and sports Congresses. From January to October 2023, 184 events have been held in the State, of which 42 have been international and 142 national, bringing together 57,683 participants.
