The Instituto Municipal de las Mujeres (IMM) and Uber joined forces in a pilot program aimed at improving safe mobility in the city of Mérida.
A total of 60 women will participate in this strategy, which seeks to empower and train Uber drivers to provide a safer environment for passengers.
Fabiola García Magaña, head of the IMM, explained that this project is part of the strategy of autonomy and empowerment of women. Uber will provide training to Yucatecan women, in particular to Merida women who are already drivers on the platform or who wish to join it.
“With Uber, we strengthen the public policy we are developing at the Institute. In this first training 60 women are participating and from here various alternatives and actions will emerge, especially in prevention models,” she expressed during the presentation of the program Mujeres Digitales.
In that sense, she explained that the Institute works to provide safe spaces for women in markets, universities, offices and carnivals, so now they are focusing on bringing it to the field of safe mobility.
García Magaña added that one of the main functions of these trained drivers will be to provide assistance to women passengers who may find themselves in situations of violence or insecurity during their trip.
They will be able to guide them on where to go, how to file complaints and provide information on available support programs and resources.
More men than women
For her part, Julia Ortiz Ríos, Uber’s Public Policy Manager, shared data on the platform’s presence nationwide, with v and delivery drivers, both men and women.
Although precise figures on the number of female drivers in Yucatán are not available, it is estimated that they represent approximately 8 percent of the region’s Uber community, as is currently the case nationally.
Finally, she emphasized that this pilot program represents an important step towards promoting the safety and empowerment of women in urban mobility.