Home Headlines Renán Barrera creates strategic synergies to strengthen the tourism sector in Mérida

Renán Barrera creates strategic synergies to strengthen the tourism sector in Mérida

by Sofia Navarro
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To design strategies that increase the offering of spaces and attractions in Yucatán for both national and international visitors, the city government led by Renán Barrera Concha is creating synergies with various sectors to provide more innovative proposals to strengthen the tourism sector.

“In recent years, Mérida has become one of the most visited cities in our country, both by domestic and international tourists. That’s why we need to maintain close coordination with all stakeholders to stay updated and offer visitors the best experiences, thereby increasing overnight stays,” said the Mayor.

Therefore, the Directorate of Economic Development and Tourism and the Autonomous University of Yucatán (UADY) have joined forces and signed an agreement for tourism in Mérida. The objective is to conduct a study on the profiles of passengers arriving at the Yucatecan capital’s airport.

The meeting was led by José Luis Martínez Semerena, Director of Economic Development and Tourism; Rocío Leticia Cortés Campos, Director of the Faculty of Anthropological Sciences at UADY; Juan José Martín Pacheco, President of the Mexican Association of Hotels in Yucatán (AMHY); Jorge Carrillo Sáenz, President of the Tourism Business Council (CETUR); and Marisa Bolio Rosado, Coordinator of Professional Practices and Tourism in the Tourism Degree Program at UADY, along with students participating in the study.

In this context, Barrera Concha emphasized the important role the population plays in Mérida’s image as a destination. First, in taking care of all urban infrastructure, and second, in receiving and treating tourists, which makes a difference.

He highlighted that visitors choose the city as a tourist destination because of the high levels of safety in the municipality, as well as the harmonious coexistence among its residents, which is evident as tourists walk through the streets of the Yucatecan capital.

Martínez Semerena, on the other hand, stated that these kinds of alliances are essential for strengthening ties with various entities and connecting them with the work done for and by Mérida, as well as for creating unique tourist experiences for new travelers.

“In this coordinated effort with UADY, we will conduct a survey campaign to gather information that will undoubtedly be very supportive for the sector. With the results, they can enhance and innovate their tourism projects,” he noted.

For the design of the survey tool, topics such as the respondent’s place of origin, reason for travel, length of stay, types of accommodations, socio-demographic profile, and number of companions will be covered.

The study will be conducted from September to December 2023, with tourism students from UADY responsible for conducting the surveys. Following this, an analysis and data report will be available in January 2024.

Finally, this collaboration adds to the one carried out in May between the Faculty of Economics and the Directorate of Culture to determine the economic impact of that event.

TYT Newsroom

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