First geospatial technology company arrives in Yucatan

Merida, Yucatan, September 14, 2023.- With the generation of more than 100 jobs, between direct and indirect, Geoearth starts operations in Merida, a pioneer company in the southeast in handling long-range unmanned aircraft to offer local companies satellite services, 3D scanner, Building Information Modeling (BIM), security with wide-range drones, and topography and photogrammetry.

The inauguration ceremony of the offices of Geoearth, founded in 2016, based in Houston, Texas, and in Mexico City, was attended by the head of the Ministry of Economic Development and Labor (SEFOET), Ernesto Herrera Novelo, who in his message indicated that these alliances were finalized last June during a trade and business mission led by Governor Mauricio Vila Dosal, at the International Aeronautics and Space Exhibition Paris-Le Bourget.

“Geoearth is a leading company in geospatial technology that has chosen to establish one of its plants in Yucatan, and this is no coincidence. It is a recognition of our strengths, our infrastructure, our quality of life and, above all, our human talent,” expressed Herrera Novelo who detailed that this is an initial investment of 18 million pesos.

“In these times of global challenges, the arrival of Geoearth, a company that will not only provide professional development opportunities with the creation of 30 direct jobs and 80 indirect jobs but will also contribute to the progress of the local economy, consolidates the State as a pole of technological innovation in Mexico,” he added.

Speaking about the participation of women in the field of science, technology, engineering and mathematics (STEM), the head of Sefoet commented that women are at the forefront and are increasingly participating in decision making. “Girls and women have access to quality education, so much so that today we have reached an enrollment of close to 30% of women in careers in this field”.

Finally, Herrera Novelo thanked “for creating these alliances and believing in Yucatecan talent. Today, we are the fifth pole in the whole country in information technologies and STEM career development, and we are consolidating this with local people” and he highlighted that the person in charge of the Merida office of this company, Arelly Marrufo Balan, is a graduate of the Metropolitan Technological University (UTM).

GeoEarth will develop in the Peninsula the integration and maintenance of unmanned aircraft and data processing of airborne laser surveys (LiDAR), 3D scanner for the creation of digital twins, hyperspectral analysis and satellite images, with an engineering team made up of geologists, geophysicists, geodesists and geographers, which will work hand in hand with the human capital of Yucatan to generate employment opportunities and economic development in the region.

Since its foundation, GeoEarth has been actively involved in international alliances with specialized manufacturers, especially highlighting its collaboration with YellowScan, Trimble and Skyline, expert companies in the generation of geospatial technology. These alliances allow GeoEarth to offer services of the highest quality, providing its clients with accurate and detailed data for informed decision making.

Geoearth’s CEO, Gabriela Montaño, indicated that the company’s engineering team is highly trained and the technological units are state-of-the-art.

“We have the most modern processing software and the capacity to manage large-scale geospatial data to reduce time and costs. We are sure that being in Yucatan and providing these services will generate more opportunities for development and growth for the state and the region,” he added.

In his participation, YellowScan North America Business Development Manager, Joseph Dannemiller, indicated that through this union between Geoearth and YellowScan “we can give and bring together large amounts of data that would be impossible to capture using normal human surveys and explorations”.

“We can bring all this information together, monitor the environment, safeguard ecosystems and obtain information that dates back thousands of years such as cenotes, subway rivers, land expansions and probable archaeological sites,” he added.

“We are honored to have friends with the vision to adopt new technologies like YellowScan’s, systems that allow us to see through the jungle in ways that were impossible 10 years ago,” he said.

Geoearth also collaborates with local educational institutions, such as UTM and Conahcyt’s Center for Research in Geospatial Information Sciences, to contribute to the development of future talent in the field of geoinformation, as well as the development of joint research and development projects, among others.

Geoearth’s CEO, David Ricardo Samadi Castilla, thanked the Geoearth and YellowScan teams, whose alliance makes it possible to continue transforming geospatial surveys in Mexico.

When mentioning Geoearth’s presence in the state, Samadi Castilla concluded: “Undoubtedly, Yucatan is a national reference in ease of doing business and in human capital. The work of the workforce with the universities of Yucatan will be a benchmark for technology and knowledge transfer so that the best geospatial developments in the country begin to be integrated in this area,” he said.

The event was also attended by Inga Heller, Business Development Manager of YellowScan North America; Sergei López Cantón, President of Canadevi Yucatán, and Abelardo Casares Add, President of Canacintra Yucatán delegation.

TYT Newsroom