Apple Inc. is one of the most influential and recognized technology companies in the world. Founded in April 1976 by Steve Jobs, Steve Wozniak, and Ronald Wayne in Cupertino, California, Apple is known for its innovation and revolutionary design in electronic products and software. Among younger generations, it has become a highly relevant brand, to the extent that some students have decided to replace their notebooks with iPads for note-taking.
In the third quarter of Apple’s fiscal year 2023, iPad sales generated around $5.79 billion in revenue, compared to the $7.22 billion recorded in the same quarter of 2022.
The first iPad model was launched in 2010. This particular device pioneered the tablet market and aims to fill a gap between smartphones and laptops, offering consumers another option for a mobile device. The iPad uses the same operating system and multitouch user interface as the iPhone and iPod Touch. In the first quarter of 2023, Apple shipped around 11 million tablets worldwide and released several versions of the device.
In fiscal year 2022, iPad sales generated around $26 billion in revenue. This figure is only lower compared to 2021 when the iPad generated around $31 billion and 2013 when iPad revenue reached $32 billion. In the third quarter of 2013 (calendar year 2Q ’13), iPad revenue accounted for approximately a quarter of Apple’s total global revenue, the highest share to date. In the latest quarter, iPad sales represented nearly seven percent of Apple’s total global revenue, as indicated by a study conducted by Statista.
A TikTok video showed that the majority (if not all) of the students at Universidad Anáhuac use an iPad for taking notes in their classes.
This makes it clear that we are facing a hyper-digitized generation, and with that, technological brands have the implicit demand to continue capturing the market and differentiating themselves from their competition.