To continue positioning Yucatan as one of the best destinations in Mexico, the administration headed by Governor Mauricio Vila Dosal, through the Secretariat for Tourism Development (Sefotur), carried out multiple activities during July, including training, appointments, and brand presence.
Hand in hand with the Yucatán Eclipses 2023-2024 Committee, local businessmen were informed about the annular solar eclipse, which can be seen in the entity, on October 14, as well as the academic and cultural activities that will take place in Maxcanú, Tekax, Sisal, Mérida and Izamal, to prepare packages for those who come to witness it.
As part of the Tourism Quality Model, two new diplomas were offered, both of 240 hours distributed over 5 weeks, to certify with the federal credential both 17 guides from the caves and cenotes of Homún, as well as 25 boatmen from the Chuburná estuaries. and Carboneras.
On the 21st of that month, in Sisal, more than 180 workers from 13 cooperatives, from the Riviera region and the municipalities of Celestún, Hunucmá, Progreso, Telchac, Sinanché, and Dzilam de Bravo, received from the head of Sefotur, Michelle Fridman Hirsch, 70 caps, six binoculars, 200 fishing jerseys, 80 liters of paint, four portable radios, 35 life jackets, and five detachable pants.
Likewise, to eight units from Tekax, Maxcanú, Opichén, Muna, and Yaxcabá, dedicated to the nature and adventure branches, the official awarded 70 caps, four portable radios, 15 safety carabiners, the same number of helmets and harnesses, 11 ropes of 60 meters, two binoculars, 40 jerseys, two removable pants, three headlamps and 30 life jackets.
On the other hand, the Yucatán Expone exhibition, which has reached different venues in the country, such as Mexico City and Puebla, visited Zapopan, Jalisco, from July 13 to 16, in the Plaza de las Américas, to promote meetings commercial, industrial, tourist and gastronomic, through the exhibition and commercialization of quality products or services, as well as the cultural heritage of the territory.
There was participation of 88 exhibitors, distributed in 54 modules, where micro, small, and medium-sized companies from Conkal, Izamal, Kanasín, Mérida, Motul, Muna, Tekax, Tekit, Ticul, Tixkokob, and Xocchel offered a wide variety of typical sweets, honey and derivatives, Marquesitas, handicrafts, filigree, bags, footwear, sauces, and hats, among other goods.
Sefotur contributed the presence of the Yucatán brand, through high-impact activations, such as the opportunity to photograph Las Coloradas, flamingos, a container of pink balls, a gallery with 22 lithographs, four volumetric and four hammocks for the comfort of the assistants.
Also, four travel agencies attended: El Corte Inglés, Travel Corner, Price Travel and Zafiro Tours, which managed to serve 1,232 people, part of the 61,162 who visited the venue, with whom an accumulated sales of almost six million pesos.
Yucatán was at the GTM West 2023 International Fair, in Las Vegas, which brought together 304 professionals, advisers and suppliers. There, the Sefotur attended 50 appointments; delivered four destination training sessions to 40 operators, in boardroom format, and networked with North American operators such as Exodus Travel, United Airlines, ALG Vacations, Trawick International and Virgin Voyages.
Along with the appointment of three new Magical Towns in the state, for a total of seven, and the first Magical District, with the area of Ermita-San Sebastián-Xcalanchén, the offer of services is strengthened and quality experiences are created for local, national, and international visitors, which translates into a greater tourist influx and greater benefits for the population.