January sales – the perfect time to buy engagement rings for women

Looking to buy an engagement ring but worried about the cost? The January sales could present a perfect opportunity. Find out more here.

Deciding that the time has come to pop the question and ask your partner to marry you can be an incredibly exciting time. However, it can also leave some people feeling stressed and anxious, particularly when it comes time to buy an engagement ring.

The cost of a ring can be significant, and for those of us on tight budgets it can be a real barrier. Deciding to buy an engagement ring when the prices are low can be the perfect solution. Let’s take a look at January sales and discuss why they are the perfect time to buy engagement rings for women. Read on to find out more.

When do the January sales start?

Generally speaking, the January sales begin on the 1^st of January. However, you will be able to find Boxing Day sales in some places, and these will often run on throughout the rest of January. Usually though, the best time to start looking for January deals is in the month of January. How long they last will depend on the particular retailer. Some only run sales for a few days, while others run through until February.

Is this a good time to buy an engagement ring?

All kinds of goods and services see their prices fall in the January sales. This includes things like electronics, clothing, and beauty products. These kinds of items are commonly given as Christmas presents, so retailers will reduce prices after the festive period has ended in an attempt to shift extra stock.

Jewelry, of course, is another popular gift that is given during Christmas. We can expect to see the price of jewelry fall during the January sales, so this could be the perfect time to shop for all the engagement rings you like, choosing the best one in that moment. Online jewelry merchant Best Brilliance will be running sales on pieces including both real and laboratory grown diamonds. This could be the perfect time to get your partner a beautiful engagement ring at a price you’d be unable to find at any other time of year.

Why wait until the January sales?

If you’re ready to ask your partner to marry you, you might be thinking – why wait? You’re no doubt excited and desperate to break the news as soon as you can, but there are a number of benefits you can see from waiting until the January sales to purchase your engagement ring.

The primary reason is for the cost. You could make significant savings by waiting until the January sales, and this money could be spent elsewhere. Weddings can be an expensive celebration, why not use the money saved on your engagement ring to give your partner the wedding of her dreams?

Conclusion

You might dismiss the January sales as a marketing ploy used by businesses to get customers back into the shops in what is usually a slow month. This couldn’t be further from the truth, there can be some fantastic deals found during the January sales, and it presents a perfect opportunity for you to buy an engagement ring at a reduced price and spend the savings elsewhere, be it on your wedding or on your honeymoon.