The 2022 edition of Vive MICE Caribe Mexicano will take place from December 1 to 4 in the Riviera Maya, with the participation of more than 80 meeting planners and among its novelties is the integration of professionals from the state of Yucatan, informed Flor Lopez Jaime, president of the Meeting Professionals International (MPI) Mexican Caribbean chapter.
“In its second edition we will welcome 87 meeting planners and corporate clients… for the first time in this event we have as a special guest the state of Yucatan, which joins Vive MICE to expand tourism offerings for groups in the Southeast and as part of this chapter,” he shared.
The venue this time will be the Hard Rock Riviera Maya, where 25 tables with negotiation appointments will be held, for a total of 1,500 business appointments, between meeting planners and planners present, with six host hotels, it was announced on Thursday at the press conference to present the event.
The goal of Vive MICE is to unite all buyers with MPI partners and any member of the meetings industry, so the program will also seek two very specific goals: professional development, but also to make known all that the Riviera Maya offers for the meetings industry.
“The idea is to generate business opportunities for the destination, so the association professionalizes the local industry and generates new business networks… to show them the capabilities they have for their segments,” added Valeria Serrano, a member of the organizing committee and former president of MPI.
It is intended that all those who have supported or sponsored the event will have the opportunity to meet with these event organizers, who are from incentive houses, agencies, direct clients and thus generate new networks.
What is new in this edition are the business tables, in addition to the fact that a previous evaluation was made to select the guests, so that they are organizers who are really generating sales for the benefit of the Mexican Caribbean.
Last year’s edition focused on the domestic market due to the pandemic, although they still received two people from the United States and one from Colombia, but this time in addition to those who will come from Mexico City, Guadalajara, Queretaro and Monterrey, they will also come from the United States, Canada, Colombia, Paraguay, Brazil, Dominican Republic, Ecuador and Peru. The goal for next year will be to bring Europe.
Currently, meeting planners bring events ranging from weddings to congresses, festivals, incentive events and even golf tournaments, which mean revenue for the event itself, as well as hotel occupancy and economic spillover.