SEO is an important aspect of online marketing. If you’re looking to increase your eCommerce conversion rates, then you’ll need to invest in best SEO practices for eCommerce.
If you’re using WordPress with WooCommerce, then a good managed WooCommerce hosting is a great start. WordPress also has great support for all things SEO, so it’ll be easy to implement the below recommendations.
There are many different aspects of SEO that you can focus on when it comes to optimizing your site for search engines. We will be discussing these various aspects and what they mean for the success of your website’s conversion rates in this article!
Importance of SEO for eCommerce
SEO is one of the most important aspects of online marketing. It can be the difference between a business that’s successful and one that isn’t. The reason SEO is so important for eCommerce sites, especially compared to other types of websites, is because the goal of an online store isn’t just to attract visitors, it’s to convert them into customers.
And the best way to do that is by ranking high on search engine results pages (SERPs).
15 best SEO practices for eCommerce
There are many best SEO practices for eCommerce, but there are 15 that stand out the most.
- Keyword research
You need to identify the keywords and phrases that your target audience is using when they are searching for products or services like yours. Once you’ve identified these keywords, you can then include them in your copy and on your website. This will help Google determine what the topic of your page is so that it can rank you higher for those keywords.
- Optimize your titles and meta descriptions
Your titles and meta descriptions are what show up in the search engine results pages (SERPs). They are also what potential customers will see when they are doing a search. You want to make sure that your titles and meta descriptions are compelling enough to pull customers in, but also include your keywords.
- Use keywords in your URLs
You should also be sure to use keywords in your URLs. This is another ranking factor for search engines, and it will help to better target your site’s content.
Breadcrumbs are another way to help Google determine the structure of your website. This is important for eCommerce websites because it can help customers find the exact products that they are looking for. You can also make use of breadcrumbs to provide your visitors with an easy way to navigate through your website.
- Responsive design
Responsive web design is basically designing your website so that it looks good and functions well on any device, from desktop computers to smartphones. This is important because the majority of people are using their mobile devices to search for products and services. If your website isn’t responsive, then you’re likely losing out on a lot of potential customers.
- Optimize your images
One of the most important aspects of SEO best practices for eCommerce is to ensure that you have optimized all of your images. This means adding the correct keywords and alt text to your images so that they can be crawled by search engines.
- Improve website speed
Another ranking factor for Google is website speed. If your website is slow to load, then you will likely be penalized in the search engine. You can improve your website speed by optimizing your images and using a caching plugin.
- Create quality content
You should be creating quality content that is going to be helpful and beneficial for your target audience. This makes it more likely that customers will share your content on social media, which will help to drive traffic back to your website.
Another great advantage of this practice is, creating quality content about the products you sell will help your website rank higher in search engine results pages for those products.
- Create compelling product descriptions
Along with writing quality content, you should ensure that all of your product descriptions are compelling to users. You want these copy pieces to be engaging so that customers want to learn more about the products and services that you offer.
- Publish helpful infographics on social media
You should be sharing helpful information and resources via social media whenever possible. This can include infographics that highlight how-to type pieces. You will want to make sure, however, that your images are optimized for SEO best practices.
You can also publish blog posts and other types of content that will be beneficial for your target audience. This is a great way to show your expertise in your field and to attract potential customers.
- Make use of Schema Markup
Schema markup is another way to help Google easily determine what your website is about. This is important because it can help to increase your rankings. For eCommerce websites, you will want to make sure that any product pages include markup for the product’s name, price, and availability.
- Make use of Google Webmaster Tools
Keeping up to date with the data and insights from Google Webmaster Tools like, Google Search Console and Google Analytics, is important for your business. The data and insights from these tools will help you to make well-informed decisions about how you can improve your eCommerce website’s SEO best practices.
- Add videos in the product description
Adding videos in the product description is a great way to help customers learn more about your products. It can also help to increase your website’s SEO ranking for those products. You will want to make sure that your videos are correctly optimized so that they can be found by search engines.
- Keep making backlinks
In order to rank higher in Google, you will need to continue making backlinks from high-quality websites. This is a time-consuming process, but it is important in order to get more traffic from Google.
Creating backlinks for your product pages will help boost your SEO rankings for those specific products. This will likely lead to more traffic from Google, which can also have a positive impact on your business.
If you’re in a highly competitive niche, then advanced tactics like private blog networks might be required. In that case, you should start with PBN hosting and get some good domains.
- Create relevant internal links
Last but not least, you should also be creating relevant internal links within your website. This is important because it will help to organize your site so that search engines can easily crawl and index it. It will also help to keep customers on your website longer, which can impact your SEO rankings.
Best SEO practices for eCommerce sites are always changing, so it is important to stay up-to-date on the latest trends. By following the above tips, you can help to improve your website’s SEO best practices. This will allow it to rank higher in Google for relevant keywords. As a result, this can lead to more website traffic and increased sales for your eCommerce business.
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