

Travel brands can engage with potential travellers at various stages of the consumer journey to reassure and deepen their relation with customers – from alerting them of countries available for overseas travel on the green and amber lists to ensuring they have ordered a test upon their arrival back in England.
Consider the marketing strategy of On the Beach this summer. Instead of pushing out deals on summer holidays, the online travel agent decided it could better serve customers during the uncertainty by offering easy to follow explanations of global travel recommendations and country-specific protocols.
The company’s efforts seem to be paying off, according to the YouGov BrandIndex which monitors the performance and health of brands. On the Beach’s ‘consideration’ scores have improved by 23% and its ‘recommendation’ scores by 85% this summer.
Furthermore, we investigated some of the best ways to attract the attention of travellers based on data from YouGov’s Global Travel Profiles.
Social media fares best among adults in the UK, with 36% saying advertising on social media platforms would catch their attention. This soars to 52% among adults aged 18-34.
Travel websites and TV can also be influential sources of information. Three out of ten UK adults say they notice ads on travel sites (29%) and free-to-view TV channels (30%). One in five (18%) also say they are drawn to ads on video and audio streaming services.
It’s critical to ensure the quality and clarity of travel guidelines and rules for travellers to feel reassured and in control of their holidays.
We’re still very early into the recovery period and it’s up to travel brands and travel agents to provide a helping hand where possible to keep people informed.
There is more on our latest insights into traveller behaviours and our forecasts in YouGov’s International Travel & Tourism Report 2021.
Source: YouGov’s International Travel
Comments
more recommended stories
BACKYARD BIRDING IN MERIDA, YUCATAN AND BEYOND-LET’S DISH ABOUT FRONTAL PLATES
One of my photography surprises is.
Bison attacks senior citizen (Watch Video)
A 71-year-old visitor at Yellowstone National.
Why are tourists attracted to the “Coca-Cola” logo when they visit Yucatan?
When they visit Mexico and the.
Mauricio Vila supervises the operation of the new logistics center of Amazon in Yucatan
Governor Mauricio Vila Dosal visited and.
The First Edition of the Torta de Kibi Fair was a huge success
With great success, the First Edition.
Has the Ambassador in Mexico gone too far, U.S. officials ask?
Lorenzo Cordova, president of Mexico’s National.
After a shark attack, teenager will have her leg amputated in Florida
The teenager who survived a shark attack last.
Expansion of the Port of Progreso will increase its capacity by 6%
According to the Master Program of.
Progreso celebrates its 151st anniversary
In Puerto Progreso, the holiday season.
Happy “Expat” Fourth of July!
While in much of the world.
Leave a Comment