EDreams Odigeo has added to its travel subscription service another 50,000 members since November, bringing its membership base to about 500,000 for its brands eDreams, Opodo, and GO Voyages. The effort is the biggest test yet of consumer interest in subscriptions as a way to buy travel.
The online travel agency group, based in Barcelona, launched the Prime program in 2017 with flights, but since November it has added 2.1 million hotels. Subscribers receive discounts in return for paying annual fees that range by country, such as about $50 (€44.90) in Italy and about $62 (€55) in France.
The pandemic has grounded many travelers, so eDreams Odigeo has been offering free extensions to current subscribers. It has also begun a promotional campaign that aims to entice new members with a half-year free trial.
The group hasn’t broken out the subscription service’s contribution to revenue and profit. But the rising adoption of the product has coincided with an uptick in bookings. Reservations rose 11 percent, year-on-year, in December, and continued to grow in January and early February before the pandemic spread.
EDreams Odigeo group offers subscriptions in France, Italy, Spain, and Germany. Usage varies by market. As Skift reported in November, Prime members in Italy had a 26 percent share of all bookings, with around two-thirds of Italian members renewing.
Skift first reported on eDreams Odigeo testing the subscription service last year. For more context on the broader sector trend, see Travel Megatrends 2020: Subscription Travel Is the Next Frontier of Loyalty.
In a separate effort, the group’s Opodo brand debuted earlier this month a service in the UK called a flight price index. The service compares historical with current flight prices to suggest the most affordable time to book flights and the best-value destinations from a home airport.
more recommended stories
US government officials talk about UFOs publicly for the first time in 50 years
Two senior U.S. defense intelligence officials.
On Thursday, May 19th, the Mérida Airport registered a total of 54 flights, all on schedule
On Thursday, May 19th, three flights.
Noche Blanca will be back after two years due to the pandemic
After two years of the pandemic,.
Mérida joins the national mourning day for victims of femicide in Mexico
On Wednesday, May 18th at 6:00.
Greek composer and electronic music pioneer Vangelis dies at 79
The music world just lost one.
Mexican singer Gloria Trevi will delight her Yucatecan fans with her “Isla Divina Tour”
It was in March 2019 when.
Ice Cream Festival to take place in Mérida
Delicious ice creams of many flavors,.
BACKYARD BIRDING IN MERIDA, YUCATAN AND BEYOND-BELLY FLOPPING: TRICOLORED HERON
Tricolored Heron, Egret tricolor, Garza Tricolor.
President Joe Biden’s statement on the International Day Against Homophobia
Read the statement by President Joe Biden.
Moisés Poot Tun is the pride of Hunucmá!
Shoes, bags, key rings, belts, earrings,.