Life under quarantine has required varying degrees of sacrifice for pretty much everyone, but not all lockdowns are created equal. Case in point: Mexico’s understanding of what does and does not constitute essential business activity has put Latin America’s largest country on the brink of a beer shortage.
According to the Guardian, Mexico’s government put a stop to domestic beer production in early April, arguing that brewing was a nonessential activity. Instead of magically turning the entire country into teetotalers overnight, the decree has led to widespread shortages. Oxxo, Latin America’s largest convenience store chain, recently admitted that its beer supply would soon disappear, encouraging panic buying and long lines similar to the scenes at US grocery stores during the first days of the pandemic.
Just as self-styled American entrepreneurs spent March snatching up hand sanitizer and reselling it at exorbitant prices, beer has become something of a black market commodity in Mexico. With a shortage across 25 of the country’s states, Mexico News Daily reports that a six pack can cost up to 300 percent of what it did pre-crisis in black market trading. In a somewhat ironic turn of events, the news outlet also notes that beer is being smuggled out of the US and into Mexico.
WATCH: Germany’s Annual Oktoberfest Canceled for First the Time Since WWII[MUSIC PLAYING]
Beyond the difficulty of safely brewing beer without spreading Covid-19, there are other reasons for the ban. Some Mexican municipalities have forbidden beer sales for the duration of the Covid-19 lockdown regardless of supply, touting it as a measure to curb domestic violence while the country shelters in place.
Regardless of its motivations, the ban comes at a cost for merchants. As Cuauhtémoc Rivera, director of Mexico’s National Alliance of Small Merchants (Anpec), tells the Guardian, beer sales can account for as much as 40 percent of revenue at small mom and pop outlets during the warmer months.
While browsing the hashtag #LaUltimaChela (the last beer) suggests thirsty Mexicans have at least maintained a sense of humor, the fact that Mexican breweries can still export beer has to be frustrating for both consumers and small businesses. Constellation Brands, responsible for exporting Modelo, Corona and Pacifico has been operating as usual for the American market.
No matter how you feel about drinking, demanding that most citizens of a country give up on beer just as the summer starts to heat up sure is a lot to ask. Here’s hoping that Mexico can put itself in a position to start up socially distant brewing again soon.
more recommended stories
Riviera Maya hotels prepare for the Atlantic Hurricane Season 2022
The Hotel Association of the Riviera.
Vila recognizes the effort and dedication of the teachers in Yucatan
“We Yucatecans are clear that what.
“Mérida Augmented Reality” live the experience tonight in La Noche Blanca
Mérida Interactive, Augmented Reality is the.
Man is sentenced to 20 years for raping his own daughter in Mérida, Yucatán
After being found criminally responsible for.
Earth will become one big Supercontinent again
Geoscientists say Earth will be home to one.
Atlantic Hurricane Season 2022 to start June 1st
Federal meteorologists are forecasting a record-shattering.
Switzerland has a high rate of gun ownership, but no mass shootings
Switzerland hasn’t had a mass shooting.
Two women arrested in Arizona in possession of 500 thousand fentanyl pills
Two women were arrested after about.
Seven migrants dead and 25 injured in a bus accident
Authorities in northern Mexico said Wednesday.
Solar Panel business in the US is suddenly in crisis
An ongoing Department of Commerce investigation.