Internet consumption habits in Yucatán

  • In Yucatán, 96% of households have TV, and 43% of them have “smart” devices.
  • The cell phone, the most used device to consume the internet.
  • WhatsApp, is the “king”  of social networks and instant messaging services in the state.

96 percent of homes in Yucatan have a television, with an average of 1.6 devices each, and 43% of them have “smart” equipment (Smart TV) to watch online streamed content, according to the National Consumer Survey of Audiovisual Content 2018, promoted by the Federal Telecommunications Institute (IFT).

According to the results of the survey, in 81% of the Yucatecan homes there is at least one cell phone, which is the most used device to consume internet content and also for video games.

In social networks and instant messaging, the most used service by young and adult Yucatecans is WhatsApp, overwhelmingly. Followed by Facebook, Facebook Messenger and YouTube. Instagram came in 5th.

In the case of children, mainly from 7 to 11 years of age, the situation is different: most of them use Facebook, WhatsApp and Instagram (in that order).

Of the people who have a television in home, 21% only watch paid TV channels, while 56% watch both open signal and paid TV. About 44% of these homes, only watch open signal TV.

Of those who usually watch Internet content – on any device -, most do so between 12 noon 12 midnight. Two percent prefer to watch TV between 12 midnight and six in the morning.

The National Survey was carried out between November 30, 2018 and January 30, 2019. It was conducted by the Planning Quant company and was published on the IFT website on October 8, 2019. The interviews were held “face-to-face” with people aged 7 to 65 years or older, in urban and rural areas of the state of Yucatán. 57.1% were men, and 48.3, women.

Of the minors interviewed, the majority were from 7 to 11 years old, who are already internet consumers and users of social networks.

Next, the most relevant data involving the inhabitants of Yucatán:
—96% of households in Yucatán report that they have a television, on average of 1.6 devices each.

—About 44% watch only open television, mostly movies and soap operas (telenovelas).

—56% of households have a paid television contract. Movies and series is the most watched in this segment.

—41% of respondents say they see audiovisual content online. YouTube is the most used platform, followed by Netflix.

—Of those who consume internet content, 41% watch mostly movies; 36 percent prefer series and 33% music videos.

— 81% use the cell phone to consume internet content. 17% play video games and said they prefer mobile phones to access them.

—33% of respondents to the survey hear radio stations, mainly at home. 80% of them prefer musical programs.

—In terms of equipment, in 22% of homes there is at least one desktop or laptop, 17% have an electronic tablet, the same percentage have a landline telephone and six percent have at least one console video game.

—60% of the Yucatecan homes included in the survey have internet service. The national average is 64%.

—Of the interviewees, 45% access the world wide web from home (through the telephone line or cable service), 43% do it anywhere through the cell phone with “data” service, 18% access the web from their workplace and 17% in public places. 11% have internet connection at school and only 6% still go to “Cyber Cafes“.

—When it comes to social networks and instant messaging, 91% use WhatsApp, 78% use Facebook, 36% Facebook Messenger, 29% YouTube and 21% Instagram.

—While talking about internet consumption, 81% of respondents use cell phone, 24% have at least one computer at home (either laptop or desktop), 19% have a “Smart TV” at home, and 10% have an electronic tablet.

—The hours with the highest levels of internet consumption are:

  • Monday to Friday, from 12 noon to 6 PM (49%)
  • Monday to Friday, from 6 PM to 12 midnight (46%).
  • Saturdays and Sundays, from 12 noon to 6 PM (44%).
  • Saturdays and Sundays, from 6 PM to 12 midnight (38%).
  • Saturdays and Sundays, from 12 midnight to 6 AM (21% ).

 

The Yucatan Times Newsroom with information from http://www.ift.org.mx/



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