The governor of Yucatán, Mauricio Vila Dosal, signed the agreement known as “Tourism as an engine of prosperity“, along with his counterparts from the states of Aguascalientes, Baja California Sur, Chihuahua, Durango, Guanajuato, Querétaro, Quintana Roo and Tamaulipas, with the aim of promoting the tourism industry in the whole country.
The implementation of this strategy will be in charge of the tourism secretaries of each state that make up this alliance. In this way, they will seek to consolidate the third most important economic activity in Mexico, that generates more than 7.5 million jobs.
This strategy will work under 30 lines of action framed in six axes:
- Investment alliances
- Connections with the outside
- Tourist and hospitality culture
- Boosting sustainable tourism
- Link with research, science and technology
- Strengthening of the social fabric
Works will be coordinated by the head of the Ministry of Tourism (Sedetur) in Quintana Roo, Marisol Vanegas Pérez.
This agreement would allow the feedback and exchange of experiences between the people in charge of the branch in the different states, in order to resume the best practices of each entity and thus obtain better results.
Meanwhile, Michelle Fridman Hirsch, head of the Tourism Development Secretariat of Yucatan (Sefotur), was enthusiastic about the signing of this agreement. “It will be an honor for me and for the whole team that makes up the Secretariat, to be part of this strategy and be able to collaborate in the positioning of Mexico’s Tourism Sector,” she emphasized.
The official stressed that “each one of us who work in this industry, is responsible to generate inclusive wealth and not social gaps; that preserves natural and historic heritage resources, instead of depleting them; that builds, instead of destroying, and that fosters cultural exchange ”.
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