With online shopping accounting for about 10% of the total retail sales, e-commerce has become a strongly growing domain with no signs of a decline. It has a significant impact on traditional retail sales, and it continues to expand to various industries across the world. Here are the top three businesses that are taking over online shopping in 2019 to the dismay of traditionalists and brick seven mortar companies.
Top Three Businesses Taking Over Online Shopping
Shapewear is shaping one of the best evergreen niches in the world for the second year. This product has been on the market for decades, but it only started receiving a lot of attention in the last few years. Today, the shapewear market is taking over the online shopping domain, and experts believe that the market will skyrocket to over $5.5 billion in sales by 2022.
Launched as an undergarment, shapewear has transitioned into an everyday piece popular among millennials. Fashion retailers are stocking their stores with bodysuits that create a slimming silhouette for women, offering different styles that can be used as an undergarment or as a top. This niche is popular in the lingerie industry, where it was first launched.
What makes this product popular and worth considering for many retailers is its ability to offer a lot of versatility. Whether selling women fashion garments, lingerie, or general apparels, retailers can find shape-wear in different styles, sizes, and colors that meet the needs of their customers. Breathable shapewear has also been trending, and sales have been skyrocketing over the last few months in 2019. That’s all thanks to its visibly slim figure and anti-slip texture.
While the footwear niche has been underestimated for decades, it’s one of the businesses taking over online shopping. Today, major brands like Nike, Adidas, and Jordan are making huge sales in this niche, also inspiring other brands all over the world to join the business. As such, experts expect the footwear industry to have 8.1% annual growth rate by 2023.
In 2019, ankle boots are some of the foot wears gaining a lot of traction in terms of sales and searches. However, there are plenty of footwear products that you can promote your online shoe store to satisfy the different needs and style of your customers. Additionally, shoes present the entrepreneur with the chance to expand into fashion and other seasonal accessories that complement them.
This year, the footwear industry has seen an uptick in the sale of boots, with store owners and shoe manufacturers reporting great sales through online shopping. These trending products have also been performing well on platforms like Instagram and Facebook. Store owners can consider running ads to men and women in their mid-twenties and early thirties as they are most likely looking for fashionable products to rock parties and other events.
While fashion trends are constantly changing, Athleisure is one trend that’s here to stay. This active wear is worn as an everyday fashion piece rather than for athletic purposes only like jogging or going to the gym. This business includes everything from sweatpants, sweatshirts, sports bras, leggings, headbands, shoes, and capris. The products also come in different styles and colors.
Entrepreneurs in this niche take several directions, establishing themselves as a standalone store, a fashion product collection shop or market products in different fitness sub-niches. Depending on the brand, many businesses in this niche have the opportunity to expand into other products such as jewelry, fashion, or fitness accessories such as Yoga mats.
Female Millennials are a huge target market for athleisure fashion products, with visual platforms like Instagram, Pinterest, and Facebook being ideal channels for brands to grow. There are different influencers within this niche in different platforms, making it easy for an online store to scale their businesses upwards for a small fee or commission on sales. It’s no wonder this business is taking the internet with a bang.
Time To Start Selling
As the e-commerce industry continues to grow every year, different businesses are taking the industry with a bang to the surprise of many. The three businesses above might have been highly underestimated over the years, but they are reshaping the online shopping landscape with millions of dollars in sales. These businesses are mainly gaining popularity thanks to changes in fashion and the ability for stores to deliver the products with minimal damages.
As an online store, you need to find the right product for your target demographic before committing to start the business. However, finding the right product is only a small part of the equation. The secret lies in figuring out how to market the products to your target customers and deliver them within a reasonable time to keep your business growing.
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