The capital of Yucatan consolidates as one of the preferred destinations for national tourists.
The intense work of tourism promotion that the Government of Mauricio Vila Dosal has done to promote Yucatan as a tourist destination in national and international events is already showing good results in hotel occupancy. As the state achieved important figures, such as 27% growth in overnight statys during the month of April, positioning Mérida on second place at national level in hotel occupancy in all of Mexico.
The participation of Governor Vila Dosal, and Secretary of Tourist Development (Sefotur), Michelle Fridman, at events such as the International Tourism Fair (FITUR) in Madrid, Spain; the 25th edition of the Conference of the Cruise Association of Florida and the Caribbean in Puerto Rico, as well as the Tourist Tianguis of Acapulco and the Yucatan Week in Mexico, has contributed to place the state as an attractive tourist destination for visitors from Mexico and the rest of the world.
Along with the above, the head of Sefotur has also developed an agenda to promote Yucatan in Europe, participating in the International Tourism Fair of Berlin (ITB) 2019 and the World Travel Market (WTM) in London, as well as in the Feria de León 2019, in Guanajuato and the Mega Imperial Fair of Acapulco 2018.
According to data from the DataTur Monitoring System, which was released by the Federal Tourism Secretariat (Sectur), during the Easter holiday season, Mérida had an average hotel occupancy of 76.3 percent, with the arrival of little more than 24 thousand visitors, which represents an increase of 21.7% with respect to the same period of 2018.
The promotion of Yucatan in these events has been key to achieving these figures; cenotes, beaches, archaeological sites, colonial cities and Magical Towns are being strongly promoted in order to attract travelers from all over Mexico and the rest of the world.
From January to April of this year, Yucatan has had a 15.2 percent accumulated growth in the category of tourists with overnight stays; In addition, in the same period, the state capital is in second position of the list of cities in the interior of the Republic in terms of hotel occupancy, surpassing León, Querétaro, San Luis Potosí, Tijuana, Toluca, Oaxaca and Aguascalientes, among others. And third in national hotel occupancy with a percentage of 62.6%.
It is worth mentioning that this information system is based on a solid methodology designed by the Federal Secretariat of Tourism (Sectur), based on the recommendations of the World Tourism Organization (UNWTO) and the National Institute of Statistics and Geography (Inegi) and which is currently replicated in 117 centers in the country.
Since the beginning of this administration and on the instructions of Governor Mauricio Vila Dosal, the Secretariat of Tourism Development (Sefotur) has launched different promotion strategies under the YucaTANturístico program, which has resulted in outstanding achievements in connectivity, attraction of investments, training, infrastructure, product development and promotion of Méridan and the rest of Yucatán as a major tourist destination.
“These are great news for Yucatan because they are a reflection of a series of actions that, by the Governor’s request, we have put into practice hand in hand with the local tourism industry. Tourism is an important driver of social and economic development for the state and therefore represents a fundamental axis in the State Development Plan, “said the head of SEFOTUR, Michelle Fridman.
Currently, the Merida International Airport holds the eighth position in the arrival of passengers nationwide. Thanks to its wide connectivity, more and more travelers are coming to Yucatan, generating a considerable economic flow.
With the attraction of events such as the World Summit of Nobel Peace Laureates and the Tourism Tianguis 2020, which will be a trigger for the economy of the state, Yucatan maintains a firm pace in the promotion and development of this branch.
The Yucatan Times Newsroom