Everyone has their own associations with tequila (maybe it takes you back to an unforgettable spring break trip), but more often than not, people tend to use it in the same sentence as shots and regret. Tequila Cazadores Master Tequilier Tania Oseguera, a native to Guadalajara, Mexico, is here to debunk all myths about it and celebrate this authentic piece of Mexican culture. “It’s a fun spirit, and is meant to be,” she says, “And you can enjoy it however you prefer: in margaritas, neat, or in a good cocktail. The only strict rule is that you learn how to drink it neat first, sip by sip.
After that, you can mix it with whatever you prefer.” Oseguera told us more about how to create the perfect margarita and how she rose to the top of her ultra-competitive field with this important honor.
Meet Tania Oseguera, the Master Tequilier
Brit+Co: How did you get into the food and beverage industry, and what was the process of becoming a master tequilier like?
Tania Oseguera: Originally, it wasn’t my idea to be in the food and beverage industry — I studied to be a cultural journalist here in Mexico. I thought companies would be fighting to hire me after I graduated with honors, but that wasn’t the case. I worked as a promo model for a while after that, but always had the desire to work in a different field, one that wouldn’t just depend on looks.
After several years, I heard about a casting for Tequila Cazadores, looking for Mexican girls. They were searching for bilingual, educated girls who could travel around the US promoting the brand. I was selected out of over 200 girls at the casting to become the spokesperson for the brand. I then got my MBA in marketing, began leading distillery tours, and later trained and got my certification as a tequilier from the Mexican Academy of Tequila. At that time, I was traveling three weeks out of the month in the US. But once I had two children, I asked to change my home base to my hometown of Guadalajara.
Now I take international groups to the Cazadores distillery in Jalisco, take them through the highlands where the agave is grown, and give them a proper tasting. I love this brand because it reflects a Mexico that’s open to the world: It’s well-known locally but is growing internationally too.
B+C: What are some common misconceptions people have about tequila that aren’t true?
TO: Many people assume that all tequila is made to be consumed only as shots. Cazadores is made with agave only from the highlands of Jalisco. It’s a plant that takes six years to mature, and it ferments to the sounds of Mozart music — so it’s worth taking the time to really enjoy the high-quality spirit. It is highly regulated as well to ensure that quality. In our distillery, we have one person from the Tequila Regulatory Council checking up every day, and there are drones from the Regulatory Council flying above us every day to observe production. That’s how you know you have a real premium spirit.
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