Campeche and Yucatan decide to strengthen tourism sector with strategic alliance

In a meeting between the state secretaries of tourism of Campeche, Jorge Enrique Manos Esparragoza, and Yucatan, Michelle Fridman Hirsch, it was assured that under the circumstances caused by the disappearance of the Council of Tourism Promotion of Mexico, as a decision of this federal administration, a way to counteract its negative effects is through partnerships between states.

And in this case, the neighboring states of Campeche and Yucatan have decided to strengthen regional tourism by promoting their world-class attractions simultaneously, creating an original tourism brand under the name of “Yucatan Peninsula” (that will also include Quintana Roo of course), a model that has already been replicated in other regions of the country.

Manos Esparragoza said that Campeche does not see the two neighboring states as competition, but as a complement, and that is why both states must promote the peninsular region as a whole, because this could benefit the 3 states since international tourism is now seeking new experiences throughout the Peninsula, and the idea is to offer travelers 15-day long experiences across the three states.

Both secretaries declared that tourism continues to grow in the Peninsula, not only international, but national and regional as well, and that is why it is so important that travel agents and tour operators are fully aware of the attractions that each destination has to offer.

Campeche received last year 1,000,057 thousand national tourists, of which 150,000 came from the peninsular region.

In turn, Yucatan State Secretary of Tourism, Michelle Fridman pointed out that the last hotel occupancy figure with overnight stays shows a growth of 14 percent in January of this year. She also stated that the number of national travelers will continue to grow due to the important air connectivity that Mérida has now with major Mexican cities such as Tijuana, Tuxtla Gutiérrez, Oaxaca, Villahermosa and Bajío (León, Guanajuato).

The tourism secretaries also said that they are in negotiations with a French luxury cruise company, that most likely will start operating a circuit that will include the three states of the Peninsula by November this year.

Campeche is part of the Maya World and the state offers nature tourism such as the reserve of Kalakmul, archeological sites at Edzná that now boasts a videomapping show with an admission of $ 500 pesos per person. Besides the state capital with its walls, citadels and anti pirate fortifications that have been turned into museums and cultural spaces. The beautiful beaches of Champotón and Ciudad del Carmen, gastronomy and observation of dolphins and pink flamingos, among others.

TYT Newsroom with information from