CEO of the Mexico Tourism Board Hector Flores Santana, in a meeting with 31 federal entities at the MTB’s headquarters, discussed the tourism industry’ growth and the board’s 2019 Marketing Plan.
According to Flores Santana, Mexico’s tourism industry saw a 6.9 percent increase in international tourist arrivals from January to September. Income generated by non-residents during 2018 has been in line with the MTB’s forecasts at the beginning of 2018. Tourism revenue has reached $16.6 billion, marking a 4.5 percent increase from the same period in 2017. Flores Santana emphasized that tourism revenue, the third highest source of net income in Mexico, nearly made up for the deficit in the country’s economy.
Flores Santana also outlined the MTB’s 2019 Marketing Plan. The board will continue its promotional campaigns, such as “Viajemos Todos Por México,” “A World of Its Own” and “Dear Country,” and will introduce a new campaign inspired by the “Dear Mexicans” campaign, called “Dear States.” This effort will consist of letters written by travelers to states such as Baja California Sur, Campeche, Chihuahua and more.
Additionally, the MTB has taken steps to fight the negative impact of various destinations’ reputations. This year Flores Santana said the MTB coordinated and carried out eight crisis management workshops with over 200, participants, 26 destinations and members of the tourism industry.