Mérida’s municipal government plans to work very closely with private companies to promote the destination, in order to create more tourism products for the national and international markets, “advised Julián Arroyo Corvera, CEO of Omextur and president-elect of the Mexican Travel Agency Association of Mexico City.
Interviewed in the framework of his participation in the symposium “Let’s all do tourism” (Hagamos todos Turismo), organized by students of the Marista University, the executive stressed that Yucatan is growing, that it is a very attractive destination with natural riches such as cenotes, archaeological zones, magic towns, beaches and a very strong potential to be exploited.
“What we are seeing is that Merida has work a little bit more to generate more overnight stays. More promotion is needed for tourists to stay here, because most tourists arrive to Cancun, they just visit Chichén Itzá and Valladolid and then go back; and if they come to Mérida, they just stay here for a few hours, “he said.
He stressed that for this reason a joint work of promotion between the private initiative and the government is necessary.
He said that one of the many strengths that Yucatan has in terms of tourism is its diversity, since it offers adventure, cultural, religious, natural, archaeological, colonial and historical tourism, as well as beautiful beaches.
“The Maya Train is still a project that everybody talks about, we will see how fast the work will be completed, there are pros and cons, there are criticisms, but somehow any tourism project that can be created will benefit the state as a tourist destination, “he said.
He noted that it is important that it goes hand in hand with other projects such as new airports, hotels and modernity.
The next leader of operators of travel agencies in the capital of the country said that despite the image of insecurity that the country has abroad, Mexico City is currently an iternational reference with its new brand, CDMX.
“Due to all the actions that were implemented in terms of international promotio,n we moved from a 15th place to a 6th place worldwide in the tourism rankings. The promotional actions reached 39.5 million tourists and that has to do with the fact that the government did a good job to bring more tourists to the country.
TYT Newsroom with information from yucatan.com.mx