This week, Canada becomes the second nation in the world and the largest to allow the sale of recreational marijuana to adults over 18 (or 19 depending on the province or territory regulations). The multi-billion dollar weed industry around the world will be watching closely to see how it all plays out.
For many Canadians, October 17th marks a milestone for their efforts over the last few years to educate compatriots on the range of their company’s products and the potential benefits of consuming them for everything from relaxation to aiding sleep to improving their sex lives.
For millions of people, the idea of legal cannabis once seemed a “pipe dream”. But from 17 October, Canada will become the first G7 country to give recreational cannabis the green light. Canada is following a trail first blazed by Uruguay in 2013.
“It’s becoming a serious industry,” says one entrepreneur.
Supporters say legalization will bring new medical advances and help stamp out drug-related crime. But some critics argue that long-term use can harm people’s health. Others worry about how it will be policed.
With the countdown to legal cannabis now measurable in hours, many retailers, police forces, and the general public are still curious and uncertain about how the rollout will go.