Hoteliers of Cancún seek promotion in new international markets

Despite the situation faced by hoteliers in Cancun due to the arrival of huge amounts of sargassum to the beaches of Quintana Roo, which has reduced the number of visits by foreign and national tourists, they hope to close the holiday season with good figures.

Roberto Cintrón Gómez, president of the Hotel Association of Cancun and Puerto Morelos declared that they expect to close above 85% this summer holiday season during July and August. He said that no cancelations have been made so far due to the situation with sargassum on the beaches, however, many tourists in the area of ​​Cancun and Riviera Maya have manifested their dissappointment as they go out to the beach and see it covered in seaweed.

Hoteliers are now looking for different ways to market tourism in other countries, even though Cancun is very well positioned worldwide and in the alternative markets of Latin America, including the Colombian, Argentine and Brazilian markets, so the destination does not have to depend solely on the American and Canadian markets.

The hotel sector expects that the dissemination of information regarding the seaweed situation on social networks does not affect the months of September and October, months that are the middle season (or low season), and obviously social networks are the means by which many tourists are getting to know how the Sargassum issue has affected other travelers’ vacation.

Roberto Cintrón Gómez, clarified that it will be the following week when they meet with Mara Lezama elected municipal president of Benito Juárez, to discuss pending issues such as vacation rentals (Airbnb), urban mobility (taxi drivers vs. UBER), and of course the issue of security.

TYT Newsroom with information from laverdadnoticias.com