Tulum’s “Art With Me” Festival instantly becomes a world class event (FORBES.com)

Sunbathing on the beach in Tulum, Mexico, time drifts by becoming one extended happy hour. The waves crashing on the soft sandy beach highlight the beautiful bodies and the ultra-chic visitors to this popular retreat located 90 minutes South of Cancun along the Yucatan Peninsula.

With a lush jungle on one side of the main street and the Caribbean Sea on the other, hotels are usually sold out well in advance and tourism to the area is as popular as ever.

I have been visiting Tulum for years and consider it my favorite home away from home. It is easy to build lifelong friendships here with the hotel and restaurant owners as well as the local people who make your return something special each time. And now a group of hoteliers has banded together to create a new movement in Tulum.

With the recent launch of Art with Me*GNP, (think Burning Man meets Art Basel), locals are building awareness on the environmental needs of the area and how to make this magical bohemian destination sustainable for many years to come.

Building a collaboration between public and private initiatives focusing on topics such as garbage treatment and the use of organic and inorganic waste as well as the treatment of black water systems, conservation of vegetation and natural spaces, and protecting the natural vegetation.

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