New luxury and PR strategy for Grand Hyatt Playa del Carmen

Luxury strategy and public relations agency Issa PR has been appointed as the new Agency of Record for Grand Hyatt Playa del Carmen, located in the heart of the Mexican Riviera.The resort opened in 2015 as the only white sand beachfront full service luxury hotel on the coveted Mamita’s Beach, which is steps away from the pulse of Playa’s 5th Avenue and its restaurants, bars, shops, galleries, and nightclubs. Designed by acclaimed Mexican architect Sordo Madaleno, the striking yet sophisticated open air setting features dramatic design lines that create a modern ambiance while highlighting the greenery and coastlines along the Yucatán Peninsula.

Unique to the hotel and location on 460-feet stretch of beach sits 314 breathtaking guestrooms. Floating above the resort, the spectacular property also has exclusive Bridge “Air” suites that feature 180-degree views of the stunning Caribbean Sea. Mexico’s natural resources and unique topography is additionally showcased in the resort facilities – from the award-winning, Cenote Spa to the lounge and pool, to the views of the preserved mangrove. Additional programming such as outdoor yoga elevates wellness at the resort to connect body, spirit, and mind.

Guests are invited to experience authentic flavors of Mexico through the resort’s diverse assortment of dining experiences. Outstanding cuisine with panoramic water views can be found at Playa del Carmen’s only signature beachfront restaurant, The Grill at 1 26. La Cocina also features great cuisine and design while El Paseo is a chic extension of the vibrant Quinta Avenida. After enjoying the lively spirit of Playa, guests can relax at the resort which has a sophisticated beach vibe, premium cabanas and beautiful infinity pool.

From the young and adventurous looking to take advantage of the nightlife, art and shopping scene of Playa’s 5th Avenue, to modern families looking for hotel facilities that cater to children while visiting Mexico’s historic Pyramids, Grand Hyatt Playa del Carmen has something for everyone. Issa PR will spearhead all public relations efforts and events, as well as garner strategic partnerships while repositioning the hotel’s take on modernity and the essence of what’s cool and current.

“We are very excited to partner with Issa PR, an agency we believe shares our modern vision and approach to hospitality, luxury and culture,” said Juan Mercadante, general manager, Grand Hyatt Playa del Carmen. “Alongside the agency, we will build on our success by showcasing authentic, culturally-rich programming and unrivaled full service resort access to international travelers everywhere.”

“We are honored to join Hyatt’s prestigious roster of agencies,” said Viet N’Guyen, Founder and CEO of Issa PR. “Hyatt is an internationally recognized leader in the hospitality industry, and we are elated to be named Agency of Record for such a notable property within one of the world’s most revered and trusted hotel brands.”

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