

Adam Rogers wrote an article about the Star Wars Day for Wired.com, that makes us think about this movement as something that could evolve into a religion:
IT’S NOT EVEN that good a play on words: May the Fourth Be With You. That’s all it takes to have a holiday? A pun?
The joke at least has been around almost as long as Star Wars itself; official Star Wars doctrine traces the etymology to an ad congratulating Margaret Thatcher on the day she won the election to become Prime Minister of Britain in 1979, just two years after the first movie premiered.
It’s weird enough that Official Star Wars—which is to say, the Walt Disney Company, that most transnational of transnational culture-production oligopolies—has anything at all to say about Star Wars Day. Unlike the officially sanctioned Star Wars Celebration conventions, May 4th is a grassroots phenomenon. Its elevation to informal holiday didn’t come until the mid to late 2000s, and now it’s a day of branded-and-pegged sales of paraphernalia, festival showings of movies, Bundt cakes made to look like Sarlaccs in the Great Pit of Carkoon, and SEO-driven, barely lukewarm (hah, Lukewarm) takes from generally respectable digital journalism outlets. So bah, humbug! Or however you say that in the binary language of moisture vaporators.
Except…I was at the movies watching a different Disney movie last weekend—Avengers: Infinity War—and saw, at the end of the trailer for Solo: A Star Wars Story, that its opening day is May 25. And OK, my heartstrings did a thing. Because May 25 is the day Star Wars opened in 1977. In fact, the first six movies all opened on or around that day. The Disney-era saga films (Force Awakens and Last Jedi) both opened around Christmas, but for me, Star Wars happens in mid-spring.
Just not May the Fourth. And I think this may be important.
Click here for full article by Adam Rogers on: Wired.com
Source: Wired.com
Comments
more recommended stories
Progreso will clean up mangroves and open a third ”Zona Verde”
A plan that includes a Touristic.
Mexico plans to administer 7.4 million doses of Russian Sputnik V vaccine by the end-March
(REUTERS) – Mexico aims to administer.
Gasoline price rises for the second time in 20 days
Gasoline in Mérida is close to.
In the United States, a new era begins today.
The Donald Trump administration has ended..
Out with the old and in with the new (Opinion)
Mexico and The United States of.
Local dog has succesful Heist in Motul
MOTUL (Times Media Mexico).- A dog.
Mexico’s Attorney General Escalates Fight With U.S. Over Former Minister
MEXICO CITY (REUTERS) – Mexican Attorney General.
Mexico registers death toll record of 1,584 casualties in 24 hours
Oxygen thefts mount as Mexico reports.
The Trump era ends with an otherworldly inauguration
There will be no debate over.
Psychoactive substance found in ancient Mayan receptacles
Scientists identify psychoactive substance residues the.
Leave a Comment