Cozumel to be promoted as a world-class adventure tourism destination

COZUMEL, January 21.- For its incomparable natural beauty, the island is once again considered as stage for great film productions. In fact, director and producer Rob Holmes wants to position Cozumel as a competitive world-class destination for tourism of adventure and nature.

Rob Holmes is the founder of GLP Films, based in Boston, Massachusetts and recognized for the creation of the video considered number one in adventure tourism and nature during 2016 and 2017. He has also won multiple awards and acknowledgements in the storytelling format, which is characterized by the “behind the scenes” stories.

In recent days, Holmes made a “scouting” trip invited by Grupo Posadas through its brand Explorean, and also held a series of meetings with prominent businessmen and he conducted some interviews with local tour guides and travel experts.

“I want to find the essence of the island, its people, its natural landscapes, its gastronomy and its legends” said the famous producer during a meeting with executives of Grupo Posadas and accompanied by the Regional Delegate of Fonatur in Quintana Roo, Juan Emanuel González Castelán.

Mauricio Moncada, Commercial Director of The Explorean, said that the finished material should be released by mid-year and that the firm will actively participate by promoting Cozumel in the most important adventure tourism forums on the planet.

Finally, he highlighted the interest of Grupo Posadas in contributing to the positioning of Cozumel as a competitive destination for adventure tourism and nature, an industry valued at 263 billion US dollars annually and with growth rates of over 50 percent per year.

About Rob Holmes (in his own words)

I am an entrepreneurial media executive with a broad skill set including content and advertising strategy, operations, finance, investments / M&A, and restructuring. I have held senior executive positions at leading media companies, as well as early and growth stage start-ups, with two successful exits and many successful (and some not) investments.

Prior to Roku, I developed and executed the strategy for Comcast’s advanced advertising group to become the industry leading solution for premium video content, supporting billions of dollars in advertising at programmers and MVPDs. I was a frequent speaker at industry conferences and events, and was also selected to MCN’s 40 under 40 list in 2015. Within Comcast, I mentored extensively and supported numerous internal training and diversity initiatives as a sponsor, speaker, and mentor.

I joined Comcast from NBCUniversal, where I helped lead the Corporate Strategy group and ran projects across the broadcast and cable networks, advertising, digital and the film studio. Prior to NBCUniversal, I held a range of roles with the successful technology start-ups BNI Video (acquired by Cisco) and VUDU (acquired by Wal*Mart). Earlier in my career, I ran Corporate Development for Metro-Goldwyn-Mayer (MGM) Studios and was an investment professional with Goldman Sachs and TPG Capital. I earned an MBA from the Stanford Graduate School of Business as an Arjay Miller Scholar, and a BA from Princeton University.

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Source: cancunmio.com

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