CANCUN — The Cancun Tourism Board has launched Time to Cancun, a social media branding campaign aimed to engage digitally savvy travelers.
The campaign highlights the best of every aspect of the destination, from the beaches to cuisine, and natural highlights.
The strategy will be launched in four stages with the goal to engage, share and reinforce messaging about how guests can spend their time in Cancun and explore the destination’s diversity, including water activities, gastronomy, romance and culture.
The campaign’s anchor is the #TimetoCancun hashtag, which will be promoted among social media users encouraging them to share their Cancun experiences.
A study of Internet Trends conducted by the KPBC company, mentions that 75% of internet traffic on tourist destinations is on video; hence, the launch of the #TimeToCancun campaign is a video created with user-generated content.
An essential part of the success of this campaign is the teamwork between the different public and private sectors in the field of tourism as well as the local community to highlight and transmit the values that make Cancun a global reference destination.
more recommended stories
Altars exhibition will return to the tourist corridor of Calle 59, in Campeche
CAMPECHE, (October 23, 2021) .- After canceling.
Guides will participate in “alternative tourist tianguis” in the park of Santa Ana in Mérida
They will offer new attractions to.
Ticul Hospital will be ready in 2023, says Mauricio Vila
Merida, Yucatan, (October 23, 2021).- The.
KFC restaurant in eastern Mérida catches fire
Mérida, Yucatán, (October 23, 2021).- This.
Migrants change their course, leave Chiapas bound to Mexico City
Around three thousand migrants left Tapachula,.
Germany issues travel alert to Mexico after killings of foreigners in Tulum
The alert is in addition to.
Man is shot and wounded just a few steps from Fifth Avenue in Playa del Carmen
Quintana Roo, (October 23, 2021).- The.
Shootings, fires, and blockades, at least 3 injured in Matamoros, Tamaulipas
In Matamoros, Tamaulipas, México a series.
Oaxaca Giant ‘Alebrijes’, conquer New York City with their magic
The giant alebrijes placed in New.
Bomb Cyclone – Atmospheric River coming to blast the Western US
A series of potent storms is.