Avocados From Mexico is returning to the Super Bowl for the fourth consecutive year, continuing its effort to stick out in people’s minds as they’re busy sticking chips into bowls of guacamole.
The Mexican Hass avocado industry’s marketing arm plans to run a 30-second spot during the Feb. 4 game, the company says.
Even as some marketers used the 2017 Super Bowl to promote inclusion and otherwise respond to the election of President Trump, Avocados From Mexico continued with its humorous approach to its creative.
Its next Super Bowl ad appears set to again focus on the product, emphasizing the food’s versatility, including a plan to “cast guacamole from a whole new point of view,” the brand said.
“We were brainstorming here at the office and we kept saying avocados are so good it’s a shame to confine it to a bowl,” says Kevin Hamilton, senior director of marketing at Avocados From Mexico.
Despite avocado prices hitting record highs in the fall, Hamilton says consumers can’t get enough of the product and that it still has a long runway in its pop culture prominence.
more recommended stories
Mérida Airport will be able to receive up to 4.5 million passengers per year
In February 2021, the first stage.
Racist Christians tore down California’s Monolith. – Video.
“We don’t want illegals from Mexico.
Felipa Obrador and Pío López: AMLO’s relatives pointed out by corruption and nepotism.
The most recent corruption case in.
Museums and archaeological sites reopen their doors in Yucatan
After a few hours of a.
Locals block main access to the Bachoco poultry farm in Hunucmá
Hunucmá, Yucatan (December 4, 2020).- Residents.
‘Heladez’ comes to the Yucatan
‘Heladez’ is expected in Yucatan due.
In the face of COVID’s upsurge, AMLO asks people to stay home in December
With the upsurge in cases of.
Yucatan archaeological sites closed due to problems with the Union
MÉRIDA.- Today, Friday, December 4th, at.
AMLO says Trump helped him get COVID vaccine
MEXICO CITY (AP) — Mexico’s president.
Trump’s Wall ‘Absolutely Devastating’ for People and Wildlife
President-elect Joe Biden’s pledge to halt.