Avocados From Mexico is returning to the Super Bowl for the fourth consecutive year, continuing its effort to stick out in people’s minds as they’re busy sticking chips into bowls of guacamole.
The Mexican Hass avocado industry’s marketing arm plans to run a 30-second spot during the Feb. 4 game, the company says.
Even as some marketers used the 2017 Super Bowl to promote inclusion and otherwise respond to the election of President Trump, Avocados From Mexico continued with its humorous approach to its creative.
Its next Super Bowl ad appears set to again focus on the product, emphasizing the food’s versatility, including a plan to “cast guacamole from a whole new point of view,” the brand said.
“We were brainstorming here at the office and we kept saying avocados are so good it’s a shame to confine it to a bowl,” says Kevin Hamilton, senior director of marketing at Avocados From Mexico.
Despite avocado prices hitting record highs in the fall, Hamilton says consumers can’t get enough of the product and that it still has a long runway in its pop culture prominence.
more recommended stories
Teacher Leaders Present an Innovative Blueprint for Relevant Learning in the Age of AI
What does the fourth industrial revolution.
New technology used in Yucatán to find people lost at sea
As part of a third aspect.
“Pet uh” Civil Association aims to promote Peto, Yucatán
PETO.- In the coming weeks the.
Mexico overtakes Brazil as the largest automobile producer in Latin America
Mexico registered a new record in.
CICY Biofactory strengthens plant-multiplication technologies
With the aim of transferring the.
IYEM looking for entrepreneurs willing to form serious companies in Yucatan
Government and businessmen seek to continue.
Yucatán; the state with the lowest number of high-impact crimes in Mexico
The National Public Security System released.
Miami pedestrian bridge collapses, killing at least six people
A recently built, 950-ton pedestrian bridge.
Oil workers are being recruited to work in Campeche
The National Employment Service (SNE) in.
Endemic fruit trees will be promoted and planted in Cholul
With the objective of planting and.