New plan seeks to take advantage and boost Yucatán’s academic offer.
On Wednesday December 13, Yucatán’s secretariats of Tourism Development (Sefotur) and Research, Innovation and Higher Education (Siies), launched a tactical plan to bring international student tourism through a strategy where the main attractions are the postgraduate courses offered by public and private universities, the cultural offer, good public safety and the available lodgement for students.
These actions seek to capture this segment with the global communication campaign “Study in Yucatan”, the creation of the page www.yucatan.travel/estudiaenyucatan, which features complete information about the higher and continuing education offer; participation in national and international fairs specialized in academic tourism.
It is important to remark that this initiative seeks to attract international students to reinforce their educational development (the objective is not to attract “spring breakers” or young travelers with recreational purposes).
The total investment for the advertising of this project is $2 million pesos ($100,000 USD) that already were used to develop and manage social network platforms and the creation of an observatory of tourism activity to generate information statistics in order to obtain real and reliable information.
The head of the Sefotur, Secretary Saúl Ancona Salazar, assured that this project has become a reality thanks to the high level and excellent quality of the educational services and universities that the state of Yucatan boasts.
Source: www.yucatan.com.mx
Comments
more recommended stories
AMLO to visit Yucatan on June 22 to consolidate housing investmentPresident Andrés Manuel López Obrador will.
One kilowatt of electric power is 25 to 30 pesos more expensive in Yucatán than in the north of MexicoIn Yucatan the kilowatt of electric.
AMLO proposes recall referendum in March 2021MEXICO CITY, June 18 (Reuters) –.
Siglo XXI Convention Center to be fully remodeled for the 2020 “Tianguis Turístico”Remodeling works will start at the.
Environmental Group Defends Judge’s Decision to Block Border Wall with Emergency MoneySierra Club Representatives Speak Out Ahead.
AMLO talks Internet with Facebook’s Mark Zuckerberg via video chat(Bloomberg) — Mexico President Andres Manuel.
ICE chief admits US does not have resources to deport 11 million people, despite Trump’s threatsActing Immigration and Customs Enforcement (ICE).
6-Year-Old Migrant Girl from India Dies in Arizona Desert on Way to Seek AsylumReports emerged Friday of a 6-year-old.
Mérida teacher accused of sexual harassment suspended and under investigation“Prepa Uno’s school teacher accused of.
Luxury Maldives resort looks for intern to work with turtlesLuxury travel brand Coco Collection has.
Leave a Comment