New York, NY – LIM College student Natalia Salinas from Cancun won an Accessories Council competition and a $2,000 USD scholarship for her concept and design of the Care Bracelet, stylish medical ID bracelets for patients with conditions such as epilepsy, cardiac conditions, and allergies.
LIM College partnered with the Accessories Council to introduce a new course that taught students about launching an accessory brand/product. It was also a scholarship competition. Throughout the semester, the class learned about the elements needed to start a successful accessory brand, including product development, marketing, public relations and social media. For their final project, the students created a full-scale product plan which they could submit for scholarship consideration.
Seven students presented their projects to a panel of industry professionals, including Ed Jankowski, CEO, XpresSpa, Karen Giberson, President, Accessories Council, Rachel Rowberry, Creative Director, Collection 18, Leena Gurevich, Director Marketing & Events, Accessories Council. Desmond Lam, Design Director, Marchon Eyewear and Susan Moniello, Vice President – Design & Product Development, Marchon Eyewear. The criteria for wining the competition were innovation, entrepreneurialism, and creativity.
Natalia is a senior majoring in Fashion Merchandising at LIM College, which is located in New York City and focuses exclusively on the study of business and fashion. A 2015 graduate of Centro Universitario Anglo Mexicano in Cancun, she is the daughter of Eduardo and Rocio Salinas. As a student at LIM, Natalia has completed internships at Dolce & Gabbana and the Ven Agency. She expects to pursue a career in buying.
Source: LIM College news release
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