‘Alternative’ tourism promoted for rural Yucatan

It is intended that visitors have direct contact with nature and towns’ cultural expressions…

MERIDA – With the aim of strengthening alternative tourism through the promotion, dissemination and commercialization of tourist products, the initiative called “Co’ox Mayab” (Let’s go to Mayab) was presented, which involves 10 companies committed to this type of tourism in the State.

This project will focus efforts to make available to national and foreign visitors the culture of the traditional Mayan communities, which will be done through contact with nature, the culture of the populations and various unusual adventures that can be achieved in these places.

On the subject, the president of the Board of “Co’ox Mayab”, Mario Tuz May, reported that this initiative brings together 10 companies committed to the construction of sustainable tourism in Yucatan, which promotes the enhancement of value and the practice of responsible, supportive, fair and conscientious tourism.

Likewise, he said that the initiative includes three main objective: first, the promotion of the actions that currently exist dedicated to alternative community tourism, the promotion of good tourism practices by tourists and host localities.

The second is the commercialization of tourism experiences that facilitate international, national and regional access for the social enterprises that are joining in the initiative through strategic alliances with companies dedicated to offering experiences conceived under a sustainability and values-based approach.

And the third will be the constant training of social enterprises dedicated to alternative community tourism in the region, promoting the sustainability of practices and development from tourism.

The project is the result of an alliance of the Uady Foundation, the United Nations Program for Development, and the ADO Foundation, among others.

Source: www.laverdadnoticias.com