As every year, it is expected demand for Piñatas will rise for the end of November and the beginning of December…
MERIDA — The demand for piñatas by the end of the year will increase by 50% in the local and international markets, said the entrepreneur Ana María Magaña, whose company began to export handmade piñatas in 1982 to the United States, Cuba, Spain, Israel and England.
The classic design, with seven peaks, is the one that sells the most abroad, since the other figures are only bought in the national market, because they are re-creation of characters from the movies.
In order to keep the piñatas’ artisanal quality, she still makes them by hand using plaster of Paris, with the necessary time to fill the orders that can come from 350 to five thousand pieces, according to the needs of the client.
The exports are done through containers, by sea. The packing of each piece is carried out in the export warehouses as requested by the client, since the shipment is closed with a padlock and not opened until it reaches its destination.
She said that they have never made pottery piñatas like the ones made at the center of the country, because in Yucatán we have the custom to break the piñatas by hitting them with the bare hand, although now she has designed a stick to break the piñatas due to the amount of people who arrived from other states where it is used.
Also she indicated that at the beginning of January this enterprise will announce new export products, since it is through innovation that they have managed to maintain the interest of the international buyers.
She mentioned that they have three awards that endorse her career: The Gold Star to Business Merit; the World Quality Award in 2004 and the Royal Crown Excellence.
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