Merchants start to prepare for “El Buen Fin” (Mexico’s Black Friday)

Directive board of the National Chamber of Commerce of Yucatan (Photo: SIPSE, Milenio Novedades)

It will be held from November 17 to 20 and will involve 10,000 points of sale in Merida….

MERIDA — In search of sales of six billion pesos, Merida businesses are already preparing promotions and drawings, heading to “El Buen Fin” (local version of Black Friday), the event in which the Yucatecans do their Christmas shopping.

The National Chamber of Commerce Services and Tourism of Mérida announced on September 27 that the 2017 edition of “El Buen Fin” will be held from November 17 to 20, with most local businesses, from pharmacies to department stores, offering considerable discounts.

“The influx of people during “El Buen Fin” in the Malls is almost 50% more, compared to a normal weekend and business in the Historic Center increases by almost 30%,” said Abraham Daguer, head of the institution.

For him it is still early to estimate a figure on the economic spill, but the goal is to exceed six billion pesos. For now the Canaco Servytur Mérida is waiting for financial and economic reactions caused by the negotiations of the North American Free Trade Agreement.

Directive board of the National Chamber of Commerce of Yucatan (Photo: SIPSE, Milenio Novedades)

In the months before “El Buen fin” there is an increase in requests for sweepstakes before the General Direction of Games and Sweepstakes, with the aim of preparing the promotions for the clients.

Appliances, discounts, vehicles and trips are part of the articles that will be part of the prizes drawn in establishments of the entity.

He emphasized that prize draws are strategies to capture the attention of people, and it is necessary for employers to advance part of the bonus, so that the date can be consumed by people and at the same time save.

Finally he remarked that for this edition it is expected to have the participation of more than 10 thousand points of sale, all with promotions for the Yucatecans.