Prestigious magazine will promote the tourist products and services of Yucatan.
The famous Condé Nast Traveler magazine, with an international presence, devotes 10 pages of its May 2017 issue to Yucatan and its tourist offer, which strengthens the state administration’s strategy to promote and integrate all segments of the business into a value proposition for visitors.
The prestigious publication in this edition shows the city of Mérida, cultural sites such as Uxmal, local gastronomy, warmth and hospitality of the Yucatecans, as well as a series of recommendations to take full advantage of the attractions of the entity.
“There is a high impact on platforms such as that offered by Condé Nast Traveler, as they boost our commercial and advertising efforts, as it gives us the possibility to increase our audiences,” said Sefotur, Saúl Ancona Salazar.
Through concepts such as value and emotion, the state drives a long-term plan to show the world a place with diverse options. In this way, the State Government has promoted the cultural, architectural and historical wealth of the territory, as well as the quality and variety of its services in the sector.
It should be noted that indicators of occupancy, connectivity, expenditure and average stay have shown an upward trend, which means that the state has been placed in the first places globally as a recommended destination.
“The good remains and we are working to bring more options and greater value to our proposal to visit Yucatan, if we do not, it will negatively impact the economy of the state,” said the secretary.
Condé Nast Traveler is ranked as the most influential travel trend magazine in the world, with a highly relevant advertising reach, reaching more than 807,000 subscribers. In the United States alone, more than three million people consume the printed edition, 7.8 million consult their digital version and 850,000 follow it in social networks.
It stands out for its prescriptive character, since it is considered that it is capable of inspiring and influencing the purchase decisions of women and men who seek selected destinations. This edition includes an article entitled “Made in Merida”, about the experience of expatriates who fell in love with this city to the degree of making it their home.
The magazine’s senior editor, Paul Brady, describes the Yucatecan capital as “a place where Mexicans and expatriates find in the bones of the old properties the perfect canvas to paint their architectural fantasies.”
According to the company’s own indicators, the dissemination through an article of this type would imply an investment equivalent to 9.5 million pesos or $500,000 dollars, but it has been possible to optimize these resources through the public relations scheme implemented by Sefotur in the U.S.
With windows like Condé Nast Traveler, which presents experiences, testimonies and traveler stories, it is possible to promote Yucatan as an ideal tourist destination in the international market.
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