Acknowledged as one of Mexico’s most important contemporary photographers, Pepe Soho was honored at the 2017 World Photographic Cup (WPC) in Yokohama, Japan, where he was awarded the gold medal for his picture “Believe” in a competition encompassing 26 countries from 4 different continents, presently making it the most important international photographic contest. Today, his vision is to transport the beauty of Mexico’s landscapes to the rest of the world.
Pepe Soho was born in Mexico City, and from an early age demonstrated artistic sensibility and a very active mind.
After years of studying music, he performed as a renowned drummer in important venues in Los Angeles and Mexico City. He later changed his focus to design and gave birth to the clothing brand SOHO, which became a fashion icon for two decades. He then switched gears again and entered the entertainment business medium with his famous nightclub LOVE.
Pepe Soho’s work has been acquired into art collections in Mexico, Spain, Germany, The United States, Canada, and many other countries.
The World Photography Competition is organized by the European Federation of Professional Photographers (FEP), Professional Photographers of America (PPA) and is supported by the Union of Professional Photographers of Asia (UAPP) and the Australian Institute of Professional Photography (AIPP).
For this year, several artists from more than 26 countries attended this event that took place in Yokohama, Japan.
The Mexican photographer said that, “Winning this medal is a way of telling Mexicans to never give up their dreams, to leave their comfort zone and surrender themselves in body and soul to persecute them, because God always conspires on behalf of those who struggle for achieving their goals”.
Undoubtedly, winning this medal means the result of a hard work done by the artist during the last years, and also this reminder to all Mexicans that with great desire and effort it is possible to achieve incredible things.
You can see more pictures by Soho below: