In the final stretch of last year, tourism efforts resulted in Yucatan being nominated for the Routes Americas Marketing 2017, which is considered one of the most prestigious awards in the global aviation industry.
In the “Destinations” category we find Yucatan’s Secretariat of Tourism Development (Sefotur), competing against Antigua and Barbuda Tourism Authority, the Barbados Tourism Marketing Corporation, the Cartagena Tourism Board, the Convention Visitors Office Of Fort Lauderdale and the New York Economic Development Corporation.
The state government agency directed by Secretary Saúl Ancona Salazar has turned Yucatan into one of the most renowned destinations for tourism marketing, positioning the state under the international tourism marketing spotlight.
Nominees for the Routes Americas 2017 Marketing Awards “Destination” category:
- Antigua and Barbuda Tourism Authority;
Barbados Tourism Marketing Inc.;
Cartagena Tourist Board;
Greater Fort Lauderdale Convention & Visitors Bureau;
New York City Economic Development Corporation;
Yucatan Tourism Board (SEFOTUR)
The shortlisted airports and tourism authorities have now been contacted and asked for a submission to support their nomination, as to why they think they should win the award, providing evidence to support their case.
The winners will be announced during a ceremony which will take place at the Routes Americas Networking Evening on Wednesday, 15 February at Drai’s at The Cromwell Las Vegas Hotel & Casino.
“The single nomination for this prestigious award, given by the major airlines and a panel of experts in route developing and strategies for marketing tourist sites, is already a triumph for Yucatan,” declared Saul Ancona.
“Nominations like this”, he said, “are achieved through joint work between state and federal governments, as well as with private sector, in this case, I am referring to Grupo Aeroportuario del Sureste (ASUR), headed by Héctor Navarrete Muñoz, and the support of the other key service providers”.
“Right now, we are seeing the results of opening routes under a profitability scheme and changing the state promotion strategy,” continued the Secretary.
“We need to focus not only on promoting attractions, but also on informing about business opportunities in our state. This has given confidence to air carriers worldwide, including those that do not yet have flights to Yucatan”, concluded Ancona Salazar.
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