Avocados From Mexico and Old El Paso have teamed up for a third time to make the Big Game one for the guacamole consumption record books with Guac Nation. Running Dec. 26 to Feb. 5, 2017, the program will offer a full spectrum of support while leveraging the excitement of Super Bowl festivities and get-togethers to highlight delicious snacks and party food featuring fresh Avocados From Mexico and Old El Paso.
The campaign will be bolstered with consumer incentives and retailer support, such as recipe inspiration through social media, in-store radio, merchandising focused on molcajete-shaped display bins, and the Guac Center Pallet bin. The Guac Center Pallet bin is unique in that it has separate side pockets allowing retailers to merchandise everything a shopper would need to build their own guacamole, like tomatoes, onions, jalapeños or limes. Approximately 73 percent of people, hosts and guests alike, make grocery store trips specifically for the Big Game, and these inspirational posts and display bins make game-day shopping that much easier.
“The Big Game is the perfect broad-reaching platform to promote avocado consumption surrounding the traditions of in-home entertaining for people of all backgrounds,” Stephanie Bazan, market development director of AFM, said in a press release. “Hosts of Big Game parties want to create simple crowd-pleasing dishes and with the Big Game ranking as one of the top occasions where avocados — especially guacamole — are served, the Guac Nation program will reinforce the relationship between guacamole and football.”
Click here for full article on producenews.com
Comments
more recommended stories
Mysterious places in Yucatán: Chichén Itzá ossuary, a connection with the underworldMÉRIDA, Yucatán, (Ocotber 23, 2021).- The Chichén.
4-year-old bear had to be euthanized in IdahoA 4-year-old grizzly was euthanized after.
Two thousand migrants continue marching north despite authorities efforts to stop themHUEHUETAN, Mexico (AP) — A group.
Rick will hit the Mexican Pacific Coast on Monday as a category 1Hurricane Rick headed for Mexico’s southern.
Dairo Antonio Usuga, alias “Otoniel,” caught in Necocli, Colombia, Saturday, Oct. 23, 2021BOGOTA, Colombia (AP) — Colombian security.
Altars exhibition will return to the tourist corridor of Calle 59, in CampecheCAMPECHE, (October 23, 2021) .- After canceling.
Guides will participate in “alternative tourist tianguis” in the park of Santa Ana in MéridaThey will offer new attractions to.
Ticul Hospital will be ready in 2023, says Mauricio VilaMerida, Yucatan, (October 23, 2021).- The.
KFC restaurant in eastern Mérida catches fireMérida, Yucatán, (October 23, 2021).- This.
Migrants change their course, leave Chiapas bound to Mexico CityAround three thousand migrants left Tapachula,.
Leave a Comment