

Avocados From Mexico and Old El Paso have teamed up for a third time to make the Big Game one for the guacamole consumption record books with Guac Nation. Running Dec. 26 to Feb. 5, 2017, the program will offer a full spectrum of support while leveraging the excitement of Super Bowl festivities and get-togethers to highlight delicious snacks and party food featuring fresh Avocados From Mexico and Old El Paso.
The campaign will be bolstered with consumer incentives and retailer support, such as recipe inspiration through social media, in-store radio, merchandising focused on molcajete-shaped display bins, and the Guac Center Pallet bin. The Guac Center Pallet bin is unique in that it has separate side pockets allowing retailers to merchandise everything a shopper would need to build their own guacamole, like tomatoes, onions, jalapeños or limes. Approximately 73 percent of people, hosts and guests alike, make grocery store trips specifically for the Big Game, and these inspirational posts and display bins make game-day shopping that much easier.
“The Big Game is the perfect broad-reaching platform to promote avocado consumption surrounding the traditions of in-home entertaining for people of all backgrounds,” Stephanie Bazan, market development director of AFM, said in a press release. “Hosts of Big Game parties want to create simple crowd-pleasing dishes and with the Big Game ranking as one of the top occasions where avocados — especially guacamole — are served, the Guac Nation program will reinforce the relationship between guacamole and football.”

Click here for full article on producenews.com
more recommended stories
Refreshing Homemade Peach Iced Tea Recipe
There’s nothing quite like a tall.
Sixth wave of Covid-19 on the rise in Yucatán
In Yucatan, the crest of the.
The San Miguel de Allende municipal administration protects wildlife and the environment
San Miguel de Allende, Gto. Fulfilling.
Woman suffers a heart attack inside a cab in Campeche
State agents as well as medical.
Discover the charm of the Oxman cenote in Valladolid
Oxman Cenote, located at Hacienda San.
The second edition of Yucatan I6 will be held in September
Guests from NASA, international speakers, documentary.
Liborio Vidal strengthens ties with education union organizations
Liborio Vidal Aguilar, “amigo Libo” met.
It’s official! No aggressor in power
ACAPULCO, Gro., May 29, 2023.- The.
Entrepreneurs in Quintana Roo create sandals based on Sargassum
Sargassum continues to be one of.
First hotel for abandoned dogs and cats opens in Mexico City
With the aim of raising awareness.
Leave a Comment