China’s Alibaba is the creator (and exporter) of this one-day ecommerce extravaganza that takes place each and every year on 11/11 (November 11).
And despite being only a one-day event, the pre-promotion is in full effect.
According to brandchannel, Alibaba is intent to set new records this year by expanding beyond China’s border. Its long-term goal is two billion shoppers, so they have no choice but to look outside mainland China. This year they’ve recruited Katy Perry as their spokesperson.
Amazon recently launched Prime in China. But Amazon is just a blip compared to Alibaba.
Costco has been a partner for several years and apparently did 3.5 million in sales two years ago. Here is their Tmall home page. Costco does not even have a localized website for China — just a Tmall site, which is effectively the same thing when it comes to China. The benefit of a Tmall site is that you’re hosted within the country, bypassing the great firewall. And you get built-in marketing and support from Alibaba.
Now, will Singles Day take off in the US?
When it comes to ecommerce, I’d say anything is possible. We Americans love any opportunity to shop. And perhaps with the growing backlash against Black Friday, this will one day become the next big shopping day.
Comments
more recommended stories
Environmental Group Defends Judge’s Decision to Block Border Wall with Emergency MoneySierra Club Representatives Speak Out Ahead.
AMLO talks Internet with Facebook’s Mark Zuckerberg via video chat(Bloomberg) — Mexico President Andres Manuel.
ICE chief admits US does not have resources to deport 11 million people, despite Trump’s threatsActing Immigration and Customs Enforcement (ICE).
6-Year-Old Migrant Girl from India Dies in Arizona Desert on Way to Seek AsylumReports emerged Friday of a 6-year-old.
Mérida teacher accused of sexual harassment suspended and under investigation“Prepa Uno’s school teacher accused of.
Luxury Maldives resort looks for intern to work with turtlesLuxury travel brand Coco Collection has.
Mexico’s Yucatán Peninsula: Land of Legend and AllureESTES VALLEY LIBRARY Presents: “Our Wonderful World”.
U.S. authorities are investigating Mexican president Enrique Peña Nieto (El Universal)US authorities are investigating former Mexican president.
Federal officials declare that there is no energy emergency in YucatanThere is no operational state of.
Maya Train route modified, it will run from Valladolid to TulumCANCÚN, Q. Roo.- The Maya Train.
Leave a Comment