China’s Alibaba is the creator (and exporter) of this one-day ecommerce extravaganza that takes place each and every year on 11/11 (November 11).
And despite being only a one-day event, the pre-promotion is in full effect.
According to brandchannel, Alibaba is intent to set new records this year by expanding beyond China’s border. Its long-term goal is two billion shoppers, so they have no choice but to look outside mainland China. This year they’ve recruited Katy Perry as their spokesperson.
Amazon recently launched Prime in China. But Amazon is just a blip compared to Alibaba.
Costco has been a partner for several years and apparently did 3.5 million in sales two years ago. Here is their Tmall home page. Costco does not even have a localized website for China — just a Tmall site, which is effectively the same thing when it comes to China. The benefit of a Tmall site is that you’re hosted within the country, bypassing the great firewall. And you get built-in marketing and support from Alibaba.
Now, will Singles Day take off in the US?
When it comes to ecommerce, I’d say anything is possible. We Americans love any opportunity to shop. And perhaps with the growing backlash against Black Friday, this will one day become the next big shopping day.
Comments
more recommended stories
Will the next “Caravans” will depart out of Southamerican countries?Tapachula, Chiapas.- Central American governments issued an.
There will be no “Smoke on the Water” over the “White City”The British music group Deep Purple,.
Mexican drug lord Héctor Beltran Leyva arrested in 2014, dies of heart attackMEXICO CITY (AP) — Mexican drug.
90% hotel occupancy is expected for Mérida during Christmas seasonMÉRIDA, Yucatán.- “Cultural and artistic programs.
New flight Mérida – Bajío (Guanajuato) started operations on Nov. 16“With the opening of the new.
Migrant caravan: Mexican border city Tijuana protests against “invasion”The images of hundreds of residents.
Mexico authorizes 26 new Brazil meat plants to export chickenSAO PAULO, Nov 19 (Reuters) –.
U.S. Congress ready to make “Marijuana Moves”Despite majority public support in favor of marijuana.
Mexico adopts Nepal’s celebration honoring dogsNepal’s tradition of honoring dogs at.
AMLO conforms advisory business councilAs published by Mexico News Daily, President-elect.
Leave a Comment