Telcel, the mobile phone company owned by Mexican tycoon Carlos Slim, ranks first as 2016 most valuable brand, with a market value of $3.3 billion U.S dollars.
Mexico is currently generating world-class brands, highly recognized internationally, therefore, the London-based brand valuator Brand Finance, decided to come to our country, to operate in the Latin American market in order to establish themselves as leaders in evaluation of brands with a financial approach.
The British valuation consultancy firm unveiled the list of the 50 most valuable brands in Mexico, featuring Telcel, Cemex and Bimbo at the top three spots.
The study Finance Mexico 50 ensures that Grupo Bimbo, which ranks third, owns what according to this brand valuation and strategy consultancy, is the most valuable brand portfolio for consumers in the market, since “the brands behind the brands” have a substantial value, that is just as important for the consumer as the brand itself.
While Telcel, the company owned by Carlos Slim, is the most valuable in Mexico, with a brand value of $3.3 billion USD, which by the way, showed a slight increase of $88 million USD compared to 2015.
Currently Slim owns one of the most valuable and diversified portfolios in Mexico, and several of his companies are listed, including Telcel in the first place, Telmex sixth, Sanborns 17, Inbursa ranked 19 and Condumex 23.
Another group that stands out on the list is Anheuser-Busch Inbev, with Corona in the 4th place and Heineken by Sol in 13, and also includes Grupo Lala in place 15 and Bachoco in 38 at the agricultural producers sector.
Regarding the retail sector, the list feautres companies such as Liverpool at No. 10, Palacio de Hierro in 36, Soriana in 9, Chedrahui at 16, Comercial Mexicana at 33, Oxxo in the fifth place overall, Elektra in 31 and Grupo Famsa at 43.
In addition, the list of the 50 most valuable brands includes brands such as broadcasters Televisa and TV Azteca. Businessman Ricardo Salinas Pleigo, owner of TV Azteca, also owns Banco Azteca, and Gamesa, among other companies.
According to Laurence Newell, director of Brand Finance Mexico, brands are one of the most valuable assets owned by a company or organization, and it is essential to understand its value.
With this study Brand Finance intends to present that value, as it has done in other parts of the world. It is important to remember that brands have a powerful effect on the long-term financial performance of a company.
Finally, the financial company Brand Finance officially announced their start of operations in Mexico, from which they will also attend to other Spanish-speaking markets of Latin America.
TOP 24 Mexican Brands:
more recommended stories
A woman is crushed to death when a tree falls on top of her car on the Mérida-Valladolid highway
A strange accident happened on Thursday,.
With these local flowers, you help prevent the loss of bees in Yucatan
Every May 20, World Bee Day.
US government officials talk about UFOs publicly for the first time in 50 years
Two senior U.S. defense intelligence officials.
The US Embassy to invest 30 million USD in the “South of Mexico Generating Employment and Sustainability” program
In alliance with seven governments from.
Face-to-face courses return to La Ibérica de Mérida; they will celebrate a big event on Sunday
On Sunday, May 22, the Centro.
Construction worker arrested for sexual abuse against a maid inside a hotel in Tulum, Quintana Roo
The municipal police of Tulum, in.
Yucatan is about to receive the first cloud of dust from the Sahara desert in 2022
A cloud of dust from the.
Yucatecans seek to sell one ton of Cochinita Pibil and 6 thousand panuchos in Mexico City
With the “Yucatán Expone” program, Yucatecan.
Mérida Municipal Police officer returns wallet to owner with more than 5 thousand pesos
The Mérida Municipal Police agent Roberto.
Man sentenced to 32 years in prison for homicide in Mérida, Yucatán
After being found criminally responsible for.