“Frutas y Verduras” ­ The Fresh Regional Produce of Mexico​   

MÉRIDA, YUCATÁN – We reported last year on an upcoming e-book launch, and now, slightly later than planned (hey, this is Mexico!) we’re pleased to announce that “Frutas y Verduras – The Fresh Regional Produce of Mexico” will be launched on May 20.

Created by Canadian Chef Margret Hefner, the guide is the result of over two years of researching and experimenting with the vibrant, fresh flavors of her adopted home country of Mexico.

Created with expats, visitors and fresh food lovers in mind, this guide is a tool that will help the user navigate Mexico’s dynamic markets and shop with confidence. It will transform a potentially overwhelming and discouraging market visit into a fun and productive outing.

With access to images of each item in various contexts the user will be able to identify the fruits and vegetables they come across, even with no Spanish skills. At their fingertips they will have a wealth of information about each item allowing for a richer gastronomic and cultural experience of Mexico.

The iBooks version has interactive features including multiple views of each food, audio pronunciation and popup ‘extras’ such as nutritional facts and recipes.

The Kobo (for Android coming within a month after iBooks release) version will feature the same wealth of content, reconfigured for that platform.

The guide will cost US$12.99, however as a special offer to readers of The Yucatan Times, this invaluable tool can be yours at 35% off the regular price if you pre-order before the launch date (May 20), so don’t delay, and order today using this special link: https://gumroad.com/l/fyvmexico/presale65

Check out these videos for a short introduction to the guide:

Clip One

Clip Two

By Stewart Mandy

Questions or comments? Join the discussion below, or send an email to stewart@theyucatantimes.com

Stewart Mandy

Born in Europe, raised in the Middle East, and a long-time resident in the Americas, including the last 3 years in Merida, Stewart has worked worldwide in the travel, tourism and transportation industries for well over 20 years.

His local contacts and global knowledge provide him with unmatched access to the stories ‘behind the stories’ and he likes to take you to the places that others don’t or won’t go. From the Arctic Circle to Tierra del Fuego, from Moscow to Melbourne, from Bergen to Buenos Aires, Stewart has been there. Chances are, wherever you are heading, he knows the score.