Alsea, the Mexican company that represents and operates the Starbucks brand in Mexico and Latin America, plans a pilot test to sell beer in the coffee shops of the brand. The pilot test will be performed to see the reaction of people who consume in these establishments.
In the United States wine and beer are already sold at some stores, so Alsea has planned to introduce these products in Starbucks Mexico.
Although this strategy is still being analyzed, it is an alternative that, according to Federico Tejado, CEO of Alsea, could work as long as the pilot shows good results.
The introduction of this product will depend on the response of the consumers in the test to be performed, because if the consumer sees it as something relevant that can represent an relaxed experience for your evenings and nights, because it will be a quiet place you can attend instead of going to a bar, this could be a feasible idea.
Starbucks plans to open 60 new stores during 2016, focusing primarily on shopping centers.
Meanwhile Alsea will continue to expand its portfolio of brands in Mexico, starting with the recent acquisition of Vip’s and El Porton restaurants.
By Valeria Bigurra Peñavera for Mexico News Network
more recommended stories
“Tribu” Environmentally Responsible Real Estate Projects: Be part of the Tribe
Tribu is a 100% Mexican company,.
Government of Yucatan paid “ghost companies” 150 million pesos to conduct health studies
The Mexican news web portal “Animal.
What to do if you lose your passport in Mexico
As much as we try to.
Victory Cruise Lines launches all-inclusive cruise-land Yucatán program
President’s Cruise to inaugurate Victory’s 2019.
Mercy Hospital marks 40th anniversary of Yucatan Heart Program
DES MOINES – Des Moines is the.
Canadian company to invest 57 million USD in Yucatán Peninsula beach resort
MONTREAL — Transat A.T. Inc. says it.
Expert warns of large tourist drop for Cancun in 2019
“The number of foreign tourists arriving.
Mexican journalist gunned down in Chiapas (VIDEO)
The public prosecutor’s office of Chiapas.
Mérida, recognized as one of the most important tourist spots in Southeast Mexico
The Municipal Tourism Directorate is currently.
Mérida Restaurant Week kicks off today!
From September 24 to 30, Mérida.